Brand Tone

Informative, Knowledgeable, Direct, Service-Oriented, Local, Accessible, and Promotional

Brand Values

• •Expertise & Quality
• •Customer Service & Support
• •Reliability
• •Comprehensive Solutions

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is easy to understand, providing necessary details about products, services, and solutions without excessive jargon where possible (or explaining it if necessary). The focus should be on informing the customer effectively.
• •Emphasize Expertise and Solutions: Frame copy around how Arvitek's knowledge and offerings solve customer problems or fulfill their technological needs. Highlight the benefits of their expertise.
• •Maintain a Professional yet Accessible Voice: While showcasing technical proficiency, the language should remain approachable, especially when addressing a broader audience. Avoid being overly colloquial or, conversely, too academic.
• •Be Direct and Action-Oriented: Use clear calls to action. Tell the audience what you want them to do next (e.g., "Contact us," "Learn more," "Shop now," "Get a quote").
• •Ensure Consistency Across Platforms (while adapting to the medium): While the core tone should remain consistent (informative, reliable), the style might be slightly adapted for different platforms (e.g., slightly more engaging for social media, more detailed on the website/blog). However, the underlying values and voice should be recognizable. For Arvitek, this means ensuring the helpful, expert tone from the website translates to their Facebook posts, even when promotional.

Social Perception

Arvitek is perceived locally as a specialized provider of computer hardware, custom builds, and IT support, offering hands-on, technical service with a functional and service-driven approach rather than a trendy or lifestyle-oriented one.

Copy Examples

• •Headline: Need a Powerhouse PC? We Build Your Dream Machine. Body: Stop searching, start creating. At Arvitek, we specialize in custom-built computers tailored to your exact needs – from high-performance gaming rigs to reliable workstations. Get expert advice and quality components. Contact us for a consultation!
• •Headline: PC Problems? Fast, Reliable Repairs. Body: Don't let a faulty computer slow you down. Arvitek offers expert diagnosis and repair services for all types of PCs. We get you back up and running quickly with transparent pricing and quality service.
• •Headline: Upgrade Your Tech: Top Components, Expert Advice. Body: Looking to boost your PC's performance? Explore our wide range of the latest computer components. From GPUs to SSDs, Arvitek has what you need, backed by expert guidance to ensure compatibility and optimal performance.
• •Headline: Smart IT Solutions for Your Business. Body: Focus on your business, we'll handle the tech. Arvitek provides comprehensive IT support, network solutions, and security services to keep your Icelandic business running smoothly and securely.
• •Headline: [Blog Post Teaser] Is Your Power Supply Holding You Back? Body: The unsung hero of your PC! Our latest blog post dives into why choosing the right PSU is crucial for performance and stability. Learn what to look for – read more on arvitek.net!