Brand Tone

Enthusiastic & Promotional, Broadly Appealing & Inclusive, Direct & Sales-Oriented, Occasionally Casual, Reactive & Standardized (in customer service)

Brand Values

• •Variety & Choice
• •Self-Expression & Identity
• •Accessibility/Affordability (Implied)
• •Current Trends & Occasions
• •Customer Satisfaction (Stated Aim)

Best Practices

• •Develop a Simple Tone & Voice Guide: Even a one-page guide outlining key characteristics (e.g., "Enthusiastic, Inclusive, Direct, Casual but Professional in Support") and providing "do/don't" examples can help all communicators stay aligned.
• •Prioritize Positive & Solution-Oriented Language in Customer Interactions: While the advertising tone is enthusiastic, customer service responses should maintain a helpful, empathetic, and solution-focused tone, even when addressing complaints. This builds trust and mitigates negative perceptions.
• •Use Inclusive Language Consistently: Given the wide variety of designs catering to diverse groups, ensure that all copy, from product descriptions to social media posts, uses inclusive and respectful language. Avoid jargon that might alienate certain demographics.
• •Match Tone to Platform, but Keep Core Identity: While Facebook might allow for more emojis and exclamation points, and email might be slightly more structured, the core brand personality (e.g., focused on self-expression through diverse designs) should remain evident across all channels.
• •Review and Refresh Regularly: Periodically review website copy, social media posts, and ad campaigns to ensure the tone remains consistent with the brand's identity and is still resonating with the target audience. Adjust as needed based on customer feedback and evolving brand goals.

Social Perception

Source of Diverse & Niche Designs, Concerns about Consistency, Mixed Customer Service Experience, Primarily a Facebook-Driven Brand, Seen as a Mass-Market Online T-Shirt Retailer

Copy Examples

• •Facebook Ad (Focus on a Hobby - e.g., Gardening): Soil, soul, and a whole lotta love for digging in the dirt! 🌿 Your passion, your tee. Show off your green thumb with our latest gardening collection. Super comfy, totally you! Shop the bloom now! -> [Link] #GardeningLife #PlantParent #Artworktee
• •Instagram Caption (Showcasing a new "Funny" design): Warning: May spontaneously start talking about [topic of the funny tee]! 😂 Life's too short for boring clothes. Grab this chuckle-worthy tee and spread some smiles. What's your go-to funny tee quote? 👇 #FunnyTees #LaughDaily #ArtworkteeStyle #NewCollection
• •Email Subject Line (for a Sale): 📢 Express Yourself for Less! Up to 30% Off Your Favorite Artwork Tees! (Body Teaser: Find the design that screams 'YOU!' and snag it at a discount. From patriotic pride to your beloved furball – wear your heart on your tee!)
• •Website Banner (Promoting a Seasonal Collection - e.g., Summer): Hello Sunshine! ☀️ Dive into Summer with Fresh Tees & Bright Vibes! Explore vibrant designs made for sunny days and good times. Find your perfect summer statement! [Shop Summer Collection Button]
• •Facebook Post (Highlighting "Awareness" shirts): Wear your support, share your voice. Our new awareness collection is here to help you stand for what matters. A portion of proceeds from [specific design/collection] supports [mention cause if applicable, otherwise focus on the message]. Discover designs that make a difference. #Awareness #MakeAStatement #SupportTheCause #ArtworkteeCares