Brand Tone

Aspirational & Inspiring, Customer-focused & Friendly, Appreciative of Aesthetics & Quality, Enthusiastic

Brand Values

• •Aesthetics & Uniqueness: A primary focus is on offering visually appealing and distinctive wall art.
• •Quality: They emphasize the quality of their materials and products.
• •Customer Satisfaction: Positive customer experiences and good service are highlighted.
• •Accessibility & Affordability: While offering quality, they also aim for affordably priced art pieces.
• •Passion for Art: The About Us section clearly states the business was born from a passion for art.
• •Supporting Artists: They mention finding local up-and-coming artists.

Best Practices

• •Focus on Inspiration and Transformation: Use language that helps customers envision how the art will enhance their space and evoke positive feelings (e.g., "create a sanctuary," "add a vibrant touch," "express your personality").
• •Highlight Quality and Uniqueness: Consistently mention the "premium quality," "unique designs," "cherry-picked selections," and "craftsmanship" to reinforce these brand values.
• •Maintain a Friendly and Approachable Voice: Even in descriptive copy, use a welcoming and helpful tone. Frame product benefits from the customer's perspective.
• •Emphasize Australian Connection (where appropriate): Remind customers that they are supporting an Australian-based business that understands local tastes and provides service across the country.
• •Show, Don't Just Tell, with Visuals and Testimonials: Complement copy with high-quality images of the art in real home settings. Leverage positive customer testimonials within marketing materials to build trust and echo the brand's enthusiastic and appreciative tone.

Social Perception

Positive Customer Experiences: Generally, customers who leave reviews on their site seem very pleased with the product quality, appearance, and the service received. They appreciate the transformative effect of the art on their homes. Provider of Decorative Solutions: The public likely perceives Artwall.com.au as a go-to online store for a wide range of wall decor options to personalize and beautify living spaces. Australian-focused: They clearly state they serve customers all over Australia and are based in Melbourne.

Copy Examples

• •Headline: Transform Your Walls, Transform Your Home. Body: Discover unique and inspiring wall art at Artwall.com.au. From stunning canvas prints to adorable decals, find the perfect piece to express your style and bring joy to your space. Quality you can see, at prices you’ll love.
• •Social Media Post: Feeling creative? ✨ Let your walls do the talking! Our latest collection of [mention specific art style, e.g., abstract canvas prints] has just landed. Cherry-picked for their beauty and uniqueness, they're ready to add that special touch to your home. Shop now and find your inspiration! #ArtwallAUS #HomeDecor #WallArt #AustralianHomes
• •Product Description Snippet (for a nursery decal): Create a magical space for your little one with our [Product Name] wall decal. Lovingly designed and made with premium, easy-to-apply materials, it’s the perfect way to add a touch of wonder and joy to their room. Because every child deserves a beautiful space to dream.
• •Email Subject Line: Make Your Home Uniquely Yours with Artwall.com.au! Body Snippet: At Artwall.com.au, we believe your home should be a reflection of you. That’s why we’re passionate about curating a collection of beautiful, high-quality wall art that inspires. Explore our new arrivals and bestsellers today!
• •Promotional Banner: Affordable Art, Priceless Style. Elevate your décor with Artwall.com.au – where aesthetics and quality meet. Free shipping across Australia!