Brand Tone

Creative & Expressive, Accessible & Inclusive, Enthusiastic & Passionate, Modern & Direct, Slightly Playful/Inspiring

Brand Values

• •Self-Expression
• •Creativity
• •Individuality
• •Accessibility of Art
• •Passion

Best Practices

• •Embrace Art-Centric Language: Consistently use words and phrases that evoke creativity, expression, masterpieces, canvas, design, inspiration, and passion. Connect the products back to the art itself and the feeling it inspires.
• •Focus on Individuality and Self-Expression: Frame product descriptions and social media posts around how the items help customers showcase their unique personality, beliefs, and artistic tastes. Use "you" and "your" to make it personal.
• •Maintain an Enthusiastic and Positive Voice: Convey genuine excitement for the art and the products. The tone should be uplifting and inspiring, encouraging customers to explore and find pieces they love.
• •Keep it Visually Driven and Direct: As art is visual, ensure copy complements the imagery. Be clear and concise in messaging, especially for social media, letting the designs speak for themselves while the text adds emotional context.
• •Be Inclusive and Accessible: Avoid overly academic or exclusive art jargon. The language should make everyone feel welcome to explore and appreciate wearable art, regardless of their art knowledge. Highlight the joy of art in everyday life.

Social Perception

The brand's own social media channels show some engagement, suggesting an audience interested in artistic and unique apparel. The lack of prominent negative feedback in the general searches could be seen as neutral-to-positive. The brand seems to be building its community around the concept of "wearable art."

Copy Examples

• •Headline: Don't Just Wear Clothes. Wear Art. Body: Your style is your canvas. Explore hundreds of unique, artist-inspired designs at Arts on Fashion and turn your everyday look into a masterpiece of self-expression. Shop now and let your wardrobe speak volumes. Call to Action: Discover Your Next Statement Piece.
• •Headline: Unleash Your Inner Icon. Body: From Renaissance classics to bold street art, find the design that tells your story. Our curated collection of wearable art T-shirts, hoodies, and accessories is made for those who dare to be different. What will your art say today? Call to Action: Shop the Collection.
• •Headline: Art is Freedom. Wear it Proudly. Body: At Arts on Fashion, we believe art isn't just for gallery walls—it's for expressing who you are, every single day. Find high-quality, art-inspired apparel that’s as unique as you are. Call to Action: Express Yourself.
• •Headline: More Than Fashion. It's a Conversation Starter. Body: Get ready for the compliments. Our art-inspired pieces are designed to turn heads and spark creativity. Choose from vibrant prints and iconic masterpieces, and wear something that truly means something. Call toAction: Find Your Signature Art.
• •Headline: Your Passion. Your Fashion. Body: Whether you're a lover of abstract forms, a fan of the great masters, or a street art enthusiast, wear what moves you. Arts on Fashion brings art to life on comfortable, stylish apparel and accessories. Call to Action: Shop by Your Favorite Art Style.