Brand Tone

enthusiastic, encouraging, creative, and supportive. instructional and community-focused. aspirational yet achievable

Brand Values

• •Creativity & Self-Expression: Providing tools for individuals to express themselves artistically, regardless of skill level.
• •Relaxation & Mindfulness: Positioning their products as a way to de-stress, unwind, and engage in a therapeutic activity (often referring to it as "art therapy").
• •Quality & Satisfaction: Emphasizing the quality of their kits (e.g., canvas, diamonds, paints) and the satisfaction derived from completing a project.
• •Community & Sharing: Encouraging customers to share their creations and fostering a sense of connection among crafters.
• •Accessibility: Making art accessible to everyone by providing easy-to-follow kits and guidance.

Best Practices

• •Focus on the "Why": Always connect back to the core benefits – creativity, relaxation, accomplishment, and self-expression. Don't just describe the product; describe the experience and the feeling it evokes.
• •Use Encouraging and Inclusive Language: Employ words like "discover," "unleash," "create," "your," "easy," "joyful." Make everyone feel capable of participating and succeeding. Avoid overly technical jargon unless explaining a specific technique in a tutorial.
• •Incorporate "Sparkle" and "Art" Vernacular (Authentically): Use terms related to art and the specific crafts (e.g., "canvas," "masterpiece," "vibrant," "shimmer," "palette") to reinforce the brand's domain. Let the enthusiasm for the craft shine through in the wording.
• •Foster Community Through Your Words: Address the audience as fellow creators. Encourage sharing, ask questions, and use "we" when referring to the brand and its community. Highlight user-generated content in your copy.
• •Maintain Positivity and Enthusiasm: The copy should consistently reflect the joy and satisfaction of the crafting process. Even when addressing potential challenges (like a complex kit), frame it as a rewarding endeavor. Keep the energy upbeat and inspiring.

Social Perception

reliable source for engaging craft kits. provider of a fun, relaxing, and rewarding hobby. welcoming community. passionate about the crafts they sell.

Copy Examples

• •Instagram Post (Image of a vibrant completed diamond painting): Unleash your inner sparkle! ✨ Dive into a world of color and creativity with our bestselling [Product Name] diamond painting kit. Perfect for a relaxing evening or gifting a masterpiece. Tap to shop and let your creativity shine! #ArtsOnFashion #DiamondPainting #CraftTherapy #DIYArt #CreativeJoy
• •Facebook Ad (Carousel of different paint-by-numbers kits): From blank canvas to breathtaking art – you CAN be the artist! 🎨 Our Paint by Numbers kits make it easy and incredibly satisfying. Choose your next masterpiece and find your calm in every brushstroke. Shop now and get 15% off your first kit! #PaintByNumbers #ArtsOnFashion #RelaxAndCreate #HobbyLobby #ArtForAll
• •Email Subject Line (Targeting previous customers): Ready for Your Next Creative Escape, [Customer Name]? (Email Body Snippet): We noticed you loved creating your [Previous Purchase Type]! Discover new arrivals and fan-favorites that are waiting to bring more joy and color into your world. Find your next project and let the relaxation begin...
• •Product Description Snippet (for a new intricate design): Challenge your skills and reward your senses with our new [Product Name] kit! Every diamond placed, every section painted, brings you closer to a stunning piece of art you'll be proud to display. It's more than a craft; it's a journey of patience, focus, and pure creative bliss. Are you ready to create something extraordinary?
• •Blog Post Title / Social Media Teaser: 5 Ways Crafting with Arts on Fashion Boosts Your Mood (Hint: It's Like Therapy, But Sparklier!) ✨ Read our latest blog post to discover the amazing benefits of getting creative and how our kits can help you unwind and shine. #MentalWellness #CraftingCommunity #ArtsOnFashionBlog #PositiveVibes