Brand Tone

Artistic & Creative, Personal & Storytelling, Inspirational & Evocative, Nostalgic & Vintage-Inspired, Quality-Conscious & Handcrafted, Friendly & Engaging

Brand Values

• •Creativity & Artistry
• •Personalization & Connection
• •Quality & Craftsmanship
• •Sustainability & Responsibility
• •Exploration & Adventure
• •Customer Focus & Storytelling
• •Community

Best Practices

• •Embrace Storytelling: Frame product descriptions and social media posts around the idea of personal journeys, memories, and dreams. Use evocative language that sparks a sense of adventure and nostalgia.
• •Highlight Artistry and Craftsmanship: Consistently mention the handmade nature of the products, the artist's touch, and the quality of materials. This reinforces the value and uniqueness of each piece.
• •Use Warm and Inspirational Language: Employ words that evoke positive emotions like "wonder," "magic," "dream," "cherish," and "explore." Maintain an approachable and friendly tone in all communications.
• •Emphasize Personalization: Clearly communicate the customization options available and how they allow customers to create truly personal and meaningful items.
• •Stay True to Visuals: Ensure that the copy complements the brand's strong visual identity. The language should be as artistic, detailed, and captivating as the products themselves.

Social Perception

Highly Positive, Gift-Worthy, Trusted & Reputable, Artistic & Unique, Inspiring

Copy Examples

• •Headline for a Push Pin Globe: "Chart Your Adventures. Tell Your Story. Explore Your World, Beautifully."
• •Instagram Caption for a Custom Map: "More than just a map, it's a canvas of your memories. ✨ Let us help you transform your cherished journeys into a timeless piece of art. Where has your heart wandered? #WendyGoldStudios #TravelStories #PersonalizedArt"
• •Product Description Snippet: "Handcrafted with passion in California, each vintage-inspired globe is a unique invitation to relive your favorite explorations and dream up new ones. Made with recycled materials, because our planet is the ultimate canvas."
• •Email Subject Line for a New Collection: "Discover New Horizons: Unveiling Our Latest Handcrafted Travel Treasures!"
• •About Us Page Excerpt: "At Wendy Gold Studios, we believe every journey deserves to be celebrated. Artist Wendy Gold lovingly transforms vintage globes and maps into unique works of art that capture the magic of your adventures – past, present, and future. It's more than art; it's your story, beautifully told."