Brand Tone

Authentic, informative, appreciative, and story-driven.

Brand Values

• •Preservation of Craftsmanship
• •Artisan Support & Empowerment
• •Cultural Heritage
• •Ethical Practices

Best Practices

• •Maintain a consistent tone across all platforms.
• •Emphasize the handmade nature of products and the artisans behind them.
• •Provide detailed descriptions of materials, techniques, and cultural significance.
• •Use warm, authentic, appreciative, and informative language.
• •Highlight the brand's commitment to ethical practices and sustainable sourcing.

Social Perception

The brand is perceived positively as a purveyor of authentic Indian handicrafts, supporting artisans and preserving cultural heritage. Customers value the uniqueness and special character of the products.

Copy Examples

• •Discover the timeless beauty of our Sheesham wood creations, handcrafted by skilled artisans in Rajasthan.
• •Each hand-painted terracotta piece tells a story of tradition and artistry, bringing the vibrant culture of India to your home.
• •Support artisan communities and preserve cultural heritage with our ethically sourced brassware.
• •Experience the unique charm of handmade crafts, where every detail reflects the dedication and passion of the maker.
• •Bring home a piece of India's rich artistic legacy and empower artisans with every purchase.