Brand Tone

Passionate, Authentic, Educational, Ethical & Responsible, Appreciative, Trustworthy & Quality-Focused

Brand Values

• •Sustainability
• •Conservation
• •Purity & Quality
• •Community Support
• •Customer Satisfaction
• •Transparency
• •Health & Wellness

Best Practices

• •Remind customers that their purchase has a positive impact.
• •Use descriptive, sensory language that transports the customer to the rainforest.
• •Let the passion for the product and the mission shine through in an engaging, informative way.
• •Honesty fosters a strong connection with ethically-minded consumers.
• •Foster a sense of shared responsibility and connection between the customer, the brand, and the cause.

Social Perception

Positive, Associated with Quality & Eco-Consciousness, Trustworthy

Copy Examples

• •It’s more than honey; it’s a jarful of hope.
• •Taste the difference, make a difference.
• •Support sustainable livelihoods and ancient ecosystems with every purchase.
• •Join our mission: save bees, restore habitats, enjoy pure honey.
• •Our Tropical Rainforest Honey isn't just incredibly flavorful; it’s a testament to our dedication to purity, ethical sourcing, and the "Bee Heaven Project." Experience the taste of true artisanal quality and purpose.