Brand Tone

Elegant, Artistic, and Caring

Brand Values

• •Quality Craftsmanship
• •Lasting Beauty
• •Personalization
• •Customer Satisfaction
• •Sustainability (potential but needs clarity)

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (elegant, artistic, caring, helpful) with examples of words to use and avoid. Share this with anyone creating content.
• •Focus on "Handmade" and "Artistry": Consistently use descriptive language that emphasizes the skill, care, and unique nature of the products (e.g., "meticulously crafted," "artisan arrangement," "bespoke design").
• •Highlight Longevity and Sustainability: Emphasize the lasting nature of preserved flowers as a key benefit. If sustainability is a core value, clearly integrate messages about eco-friendly practices.
• •Speak to Emotion and Occasion: Connect the products to the feelings and events they enhance (e.g., "celebrate your love story," "a touch of warmth for your home," "a thoughtful gift that endures").
• •Maintain Visual-Textual Harmony: Ensure the copy style complements the elegant and artistic imagery used on the website and social media. The language should evoke the same sense of beauty and quality as the visuals.

Social Perception

Provider of beautiful, high-quality, and unique floral products. Customers seeking long-lasting, artistic floral designs for decor or special events would likely be their target audience.

Copy Examples

• •Facebook/Instagram Post: Timeless elegance, handcrafted for you. ✨ Our preserved floral arrangements capture nature's beauty, designed to last. Perfect for adding an artistic touch to your home or celebrating life's unforgettable moments. Explore the collection at artiqostudio.com.
• •Product Description: The 'Everlasting Joy' Bouquet: A symphony of carefully preserved blooms, each petal telling a story of enduring charm. Handmade with meticulous attention to detail, this piece brings a touch of nature's artistry into your space, a beautiful reminder that some things are meant to last. Ideal for gifting or as a stunning centerpiece.
• •Website Homepage Banner: Artigo Studio: Where Floral Artistry Meets Lasting Beauty. Discover exquisite handmade preserved and dried flower arrangements that tell your story.
• •Email Newsletter Subject: Bring Enduring Elegance Home | New Arrivals from Artigo Studio
• •About Us Snippet: At Artigo Studio, we believe in the quiet power of flowers to transform spaces and elevate moments. Each of our preserved and dried floral creations is handmade with love in Toronto, designed not just to decorate, but to resonate. We pour our passion for nature's artistry into every piece, ensuring you receive a unique arrangement that will be cherished for years to come.