Brand Tone

sentimental, personal, and quality-focused

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Quality
• •Design Appeal
• •Gift-Giving

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your brand's tone (e.g., warm, heartfelt, sophisticated, simple) and share it across everyone who creates content.
• •Focus on "You" and "Your Story": Center the narrative around the customer and the personal meaning the product will hold for them. Use empathetic language.
• •Highlight Emotional Benefits: Go beyond product features to emphasize the feelings and memories the items evoke (e.g., "cherish," "celebrate," "remember," "connect").
• •Maintain Visual Consistency: Ensure that the visual elements (photography, colors, typography) used alongside the copy align with the desired sentimental and quality-focused tone.
• •Show, Don't Just Tell (with Authenticity): Encourage and feature genuine customer testimonials and user-generated content (once available) that naturally reflect the brand's values and the emotional impact of the products. Replace placeholder content with real stories.

Social Perception

The active Instagram presence with visual content likely garners positive engagement from users interested in personalized gifts. The general market for personalized items like star maps and custom prints is popular, with customers generally appreciating the sentimental value and uniqueness.

Copy Examples

• •Headline: Capture Your Forever: Personalized Star Maps. Body: Some moments are written in the stars. Let us create a beautiful map of the night sky from your most cherished date. A timeless gift, uniquely yours. Crafted with premium materials for a love that lasts.
• •Headline: The Sound of Your Love, Visualized. Body: Transform a special song, a heartfelt message, or a baby's first laugh into a stunning piece of sound wave art. Each line tells your story. A truly personal and modern way to preserve a precious memory.
• •Headline: Your City, Your Story, Your Art. Body: Home is where the heart is. Celebrate your favorite place with a custom city map poster. Elegant design meets personal meaning, a sophisticated touch for any space and a reminder of the places that shape us.
• •Social Media Post (with an image of a couple admiring a star map): Text: "Remember that night? ✨ Freeze your special moments under the stars with a personalized star map from Artiks Design. The perfect anniversary gift, birthday surprise, or just because. Made with love, designed by you. #ArtiksDesign #PersonalizedGifts #StarMap #UniqueGift #MadeInGermany #LoveStory"
• •Product Description Snippet: Text: "...each poster is meticulously printed on archival-quality paper, ensuring vibrant colors and sharp details that will be treasured for years to come. Because your memories deserve the best."