Brand Tone

Professional, Expert, Customer-Oriented, Supportive, Efficient, Practical, Quality-Focused, and Value-Driven

Brand Values

• •Quality Craftsmanship
• •Efficiency
• •Customer Empowerment & Collaboration
• •Affordability & Value
• •Integrity and Passion for Art
• •Innovation

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use descriptive language that highlights the superior materials, precision, and care that go into each frame. (e.g., "expertly crafted," "premium materials," "meticulous detail").
• •Maintain a Supportive and Artist-Centric Voice: Address artists and galleries directly, acknowledging their needs and passion. Position the brand as a helpful partner. (e.g., "We understand artists' needs," "Let us handle the framing, so you can create").
• •Clearly Communicate Value and Affordability: Don't shy away from mentioning fair pricing, but always tie it back to the quality and service received. Highlight cost-saving solutions like "Articient Affordables" or ready-to-assemble options.
• •Reinforce Efficiency and Ease of Use: Use action-oriented and straightforward language. Highlight how Articient simplifies the framing process. (e.g., "seamless online ordering," "quick turnaround," "easy assembly").
• •Be Professional and Knowledgeable, Yet Accessible: Share expertise through tips and detailed product information, but avoid overly technical jargon. Ensure the language is clear, confident, and welcoming to all levels of art professionals.

Social Perception

Positive Customer Experiences, Trusted by Professionals, Problem Solvers, High-Quality Products, Responsive and Helpful Service

Copy Examples

• •Headline: Elevate Your Art. Effortlessly. Body: At Articient, we combine 30+ years of framing expertise with an efficient, artist-focused approach. Get gallery-quality custom frames, built with precision and care, so you can focus on what matters most – your creation. Explore our collection and experience the Articient difference.
• •Headline: Quality Frames, Sensible Prices. No Compromises. Body: Your art deserves the best, and your budget deserves respect. Articient delivers exceptional custom framing using premium materials, all at prices that empower artists and galleries. Discover our Articient Affordables line for outstanding value.
• •Headline: Your Vision, Expertly Framed. We're Your Partners in Presentation. Body: From selecting the perfect profile to ensuring a flawless finish, our team is here to support you. We offer personalized guidance and a seamless online ordering experience, making professional framing accessible and stress-free.
• •Headline: The Artist's Choice for Custom Framing. Body: Join countless artists and galleries who trust Articient for stunning, durable frames and exceptional service. We're dedicated to quality, efficiency, and empowering the art community, one beautiful frame at a time. See what our customers are saying!
• •Headline: Big Art? Big Ideas? No Problem. Smart Framing Solutions. Body: Our innovative ready-to-assemble frames for larger pieces save you on shipping without sacrificing an ounce of quality. Paired with our local Charleston delivery, Articient makes framing any piece efficient and affordable.