Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Promotional, Sales-Oriented, Community-Focused, and Informative.

Brand Values

• •Passion for Beach Tennis (and related sports)
• •Quality and Variety
• •Customer Connection
• •Active Lifestyle
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key characteristics of the Arthemis Sports voice (e.g., energetic, friendly, passionate, uses specific beach tennis slang if appropriate), including do's and don'ts. This ensures anyone writing copy understands the desired tone.
• •Focus on the "Why": Connect with the passion for beach tennis. Copy should not just describe products but evoke the feeling of playing, the community, and the lifestyle. Emphasize the benefits and enjoyment, not just features.
• •Be Authentic and Approachable: Use natural, conversational language. Avoid overly corporate or technical jargon unless explaining specific product technologies clearly. Encourage interaction by asking questions and responding to comments in a friendly manner.
• •Use Visuals to Reinforce Tone: Ensure the imagery and videos used alongside copy match the energetic, vibrant, and community-focused tone. The words and visuals should tell a cohesive story.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or a customer service email, the core tone should remain consistent. Regular audits of content can help ensure this.

Social Perception

Positive within the Niche, Go-To Source for Gear, Engaged with the Community, Trustworthiness (implied), Emerging Brand.

Copy Examples

• •☀️ Ready to dominate the sand? Our NEW collection of [Racket Brand] rackets just dropped! Feel the power, precision, and pure beach tennis vibes. Tap the pic to gear up & unleash your best game! #ArthemisSports #BeachTennis #NewGear #BeachLife #PlayLikeAPro
• •Curious about beach tennis? 🤔 It's more than a sport, it's a lifestyle! Arthemis Sports has everything you need to get started, from beginner-friendly rackets to comfy apparel. Dive into the fun – your first ace awaits! 😉 Shop now & get 10% off your first order! [Link] #BeachTennisBrasil #EsportePraia #VidaAtiva #ArthemisSports
• •Your Game. Our Passion. Arthemis Sports: Everything for your Beach Tennis journey! Explore top brands, unbeatable deals, and gear that takes you to the next level. Let's hit the sand!
• •(Poll) What's your go-to beach tennis shot? 🔥 Smash / 💧 Drop Shot. Show us your skills! Tag @arthemissports in your next game pic for a chance to be featured! #BeachTennisCommunity #ArthemisLovers #SandWarriors
• •Pronto para aquecer a areia? 🔥 Não perca a promoção exclusiva da Arthemis Sports! #BeachTennisOfertas