Brand Tone

Passionate & Appreciative, Accessible & Inclusive, Quality-Focused & Authentic, Slightly Romantic & Evocative, Trustworthy & Professional

Brand Values

• •Originality & Authenticity
• •Artistic Expression
• •Emotional Connection
• •Accessibility
• •Quality Craftsmanship
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand voice (e.g., passionate, authentic, evocative, trustworthy) and provide examples of 'do's and don'ts.' This ensures anyone writing copy understands the desired tone.
• •Focus on 'Story' and 'Emotion': Consistently weave in the narrative behind the art, the artist (if possible), or the feeling a piece is meant to evoke. Use descriptive and emotive language rather than purely transactional terms.
• •Highlight Uniqueness and Craftsmanship: Regularly use keywords like 'original,' 'handmade,' 'one-of-a-kind,' 'artist-crafted,' and 'oil painting' to reinforce the value proposition and the authenticity of the products.
• •Maintain Clarity and Professionalism: While being passionate and evocative, ensure copy is also clear, concise, grammatically correct, and provides all necessary information (dimensions, medium, shipping details) professionally to build trust.
• •Speak to the Art Lover: Address the audience as individuals who appreciate art, creativity, and the value of a unique piece in their environment. Use inclusive language that invites them into the world of art.

Social Perception

Customers likely perceive them as a source for decorative and original art. Their perception will heavily depend on the quality of the art received, the accuracy of online depictions, shipping experiences, and customer service. The lack of a strong, easily identifiable, and active social media presence might limit their visibility and proactive shaping of public perception. Potential customers might see them as a niche or newer player in the online art space.

Copy Examples

• •Homepage Banner: 'Beyond the Canvas: Discover Original Art That Tells Your Story. Handmade paintings, crafted with passion, delivered to your door.'
• •Product Description (Abstract Art): 'Lose yourself in the vibrant dance of color and form. This original abstract oil painting is more than decor; it's an emotion captured, a conversation starter, ready to bring a unique energy to your space.'
• •About Us Snippet: 'At Art Dinova, we believe art is essential. We're driven by a passion for discovering and sharing unique, handmade paintings that don't just fill a wall, but transform a home with soul and story.'
• •Social Media Post (showcasing a new landscape painting): 'Let this original landscape transport you. Each brushstroke is a breath of fresh air, an artist's journey captured on canvas. Imagine the tranquility this handmade masterpiece could bring to your favorite room. #ArtDinova #OriginalArt #LandscapePainting #HandmadeArt #ArtForYourHome'
• •Email Subject Line (for a new collection): 'New Arrivals: Fall in Love with Freshly Painted Originals at Art Dinova.'