Brand Tone

Confident & Bold, Modern & Stylish, Inspirational & Expressive, Accessible & Customer-centric, Slightly Edgy & Playful

Brand Values

• •Individuality & Non-Conformity
• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Customer Satisfaction
• •Innovation & Modernity
• •Sustainability
• •Artistic Empowerment

Best Practices

• •Embrace Bold & Confident Language: Use strong verbs and declarative sentences. Don't shy away from edgy or playful phrasing where appropriate, reflecting the "non-conformist" brand value.
• •Highlight Individuality & Expression: Frame product descriptions and marketing messages around how the art helps customers express their unique personality and style. Use phrases that empower self-expression.
• •Maintain a Modern & Stylish Voice: Keep the language contemporary and fresh. Focus on the transformative power of the art in modern living spaces. Avoid overly formal or traditional art jargon.
• •Balance Edgy with Accessible: While the tone can be bold, ensure the core messages about quality, affordability, and customer support are clear and reassuring. The "24/7 customer service" should feel approachable.
• •Be Consistent Across All Channels: Ensure the same confident, stylish, and slightly edgy yet customer-centric tone is used on the website, social media posts, email marketing, and customer service interactions. Create a simple style guide for all communicators.

Social Perception

Highly Positive Customer Feedback, Reliable & Trustworthy, Good Value, Unique & Stylish Offerings, Eco-conscious (emerging)

Copy Examples

• •Headline: Dare to Decorate Differently. Body: Tired of the same old walls? So are we. ArtDesigna delivers bold, high-quality glass art that screams ‘you’. Don’t just fill space, define it. Explore collections that are anything but ordinary. #ArtDesigna #GlassArt #UniqueDecor
• •Headline: Your Walls Have a Story. Tell It Vividly. Body: At ArtDesigna, we believe art is personal. It’s a statement. It’s your story, printed flawlessly on stunning glass. From mind-bending abstracts to iconic Banksy, find the piece that speaks your language. Quality that inspires, prices that don’t intimidate. #WallArt #HomeDecor #ExpressYourself
• •Headline: Beyond the Canvas. Beyond Expectation. Body: Experience art that transforms. Our glass prints offer unparalleled clarity and vibrance, making every piece a showstopper. Crafted with passion, delivered with care. Ready to see the difference? #ModernArt #InteriorDesign #ArtLovers #BeyondOrdinary
• •Headline: Non-Conformist Art for Your Unique Space. Body: Why blend in when your art can stand out? ArtDesigna is for the bold, the expressive, the ones who know that “average” is a four-letter word. Discover designs that are as unique as you are, and make your home a true reflection of your style. #StatementArt #BeBold #HomeStyling
• •Headline: Eco-Friendly Art. Enduring Style. Body: Decorate with a conscience. Our GREENGUARD Certified glass wall art isn't just stunning—it's made with sustainable practices, ensuring beauty for your home and kindness to the planet. High impact visuals, low impact on Earth. #SustainableDecor #EcoChic #ArtWithIntegrity