Brand Tone

Appreciative, Accessible, Sophisticated, Passionate, Informative, Evocative, Confident, Assuring

Brand Values

• •Accessibility of Art
• •Quality & Craftsmanship
• •Transformation & Inspiration
• •Discovery & Support for Artists
• •Cultural Heritage & Art Conservation
• •Customer Satisfaction

Best Practices

• •Always Emphasize Passion and Appreciation: Infuse copy with genuine enthusiasm for art, its history, and its emotional impact. Use evocative language that speaks to the beauty and meaning of the pieces.
• •Balance Sophistication with Accessibility: While showcasing the elegance and quality of the art, ensure the language remains welcoming and understandable to a broad audience, avoiding overly academic or exclusive jargon.
• •Highlight Quality and Craftsmanship Subtly: Weave in mentions of 'museum-quality,' 'fine materials,' 'skilled artists,' or 'hand-painted detail' naturally within product descriptions and brand messaging to reinforce value without being purely technical.
• •Focus on Transformation and Connection: Frame the art not just as a product, but as an experience that can transform a space, evoke feelings, or create a connection with the viewer.
• •Maintain a Consistent Visual and Textual Voice: Ensure that the tone of the copy aligns with the visual presentation on the website and social media (e.g., clean, elegant, inspiring). Use a consistent style guide for descriptions, hashtags, and calls to action.

Social Perception

As a Purveyor of Decorative Art; Emphasis on Reproduction Quality; Accessible Fine Art Provider; Trust and Reliability

Copy Examples

• •Immerse your space in a symphony of color and emotion. Our 'Azure Dream' abstract print isn't just decor; it's a conversation starter, a mood setter, a daily dose of inspiration. Discover art that resonates. #ArtAndSee #AbstractArt #InspireYourWalls
• •Capture a moment, hold a memory. This fine art photograph, 'Coastal Serenity,' brings the tranquil beauty of the shore into your home. Printed on museum-quality paper, it’s an heirloom in the making. Make your space a sanctuary. #FineArtPhotography #WallArt #HomeDecor #ArtAndSee
• •Experience the timeless allure of a masterpiece in your own home. Our hand-painted reproduction of Van Gogh's 'Starry Night' is crafted with meticulous care by skilled artisans, bringing its iconic beauty and passion to your walls. Own a piece of history, reimagined. #ArtReproductions #ClassicArt #HandPainted #ArtAndSee
• •At Art & See, we believe everyone deserves to live with art that moves them. From captivating photography to expressive abstract pieces and faithful reproductions of classics, find the art that tells your story. Transform your world, one print at a time. #AccessibleArt #FineArt #TransformYourSpace #ArtLovers
• •Unlock the secret to a truly inspiring interior. Discover how the right piece of art can redefine your room and reflect your unique style. Our latest blog post explores the transformative power of art in interior design. Read more via link in bio. #InteriorDesignTips #ArtInspiration #ArtAndSeeBlog #DecorateWithArt