Brand Tone

Passionate and Enthusiastic, Community-Focused and Inclusive, Creative and Artistic, Youthful and Contemporary, Authentic ("By Fans, For Fans")

Brand Values

• •Passion for Anime/Manga Culture
• •Originality and Creativity
• •Quality
• •Community Building
• •Self-Expression

Best Practices

• •Develop a "Voice and Tone" Style Guide: Clearly define Artaku's persona (passionate fan, creative artist, community member). List keywords, phrases, and a level of formality (likely informal and engaging). Include do's and don'ts for writing copy for the website, product descriptions, social media, and customer service.
• •Immerse in the Culture: Continuously engage with the anime/manga community. Understand current trends, popular series, fan language (memes, common references), and sentiments to ensure the copy feels authentic and current.
• •Prioritize Authenticity: The "by fans, for fans" message is powerful. All copy should reflect genuine knowledge and appreciation of anime and manga. Avoid generic marketing language that could be perceived as disingenuous by a savvy fanbase.
• •Maintain Consistency Across All Channels: Whether it's a product description, an Instagram caption, or an email newsletter, the tone should be recognizably Artaku. This builds brand identity and trust.
• •Train and Align the Team: Ensure anyone involved in content creation or customer communication understands and can effectively implement the brand's tone of voice. Regular reviews and feedback sessions can help maintain this alignment.

Social Perception

Likely perceived by its target audience (French-speaking anime/manga fans) as a dedicated and authentic source for specialized merchandise. The name itself, "Artaku" (presumably a blend of "Art" and "Otaku"), clearly signals its niche. The consistent messaging about being "by fans, for fans" likely resonates positively within this community, fostering a sense of understanding and shared passion.

Copy Examples

• •🥶 L'hiver approche, mais la passion brûle toujours ! 🔥 Découvrez notre nouveau hoodie [Nom du Personnage/Série], un design exclusif Artaku pour afficher votre côté Otaku avec style. Confort, qualité et 100% fan-made. Lien en bio pour choper le vôtre ! #Artaku #AnimeStyle #MangaFashion #OtakuGear #[NomDuHoodie]
• •Chez Artaku, chaque fil est tissé de passion. Nous ne sommes pas juste une boutique, mais le repaire des fans, le lieu où l'art rencontre l'âme Otaku. Nos designs sont des déclarations, créés par des artistes qui vivent et respirent l'animation japonaise, pour vous.
• •✨ Vos Héros Préférés à Prix Passionné ? C'est chez Artaku ! ✨
• •Plus qu'un simple t-shirt, c'est un étendard. Arborez fièrement les couleurs de [Nom de l'Anime/Manga] avec cette création originale Artaku. Imaginé par nos artistes passionnés, pour que votre amour pour l'univers manga s'exprime au quotidien. Qualité premium, design unique.
• •Quelle saga mérite sa propre collection Artaku ? [Option A: Nom Anime 1] vs [Option B: Nom Anime 2] 🤔 Votez et aidez-nous à créer VOS rêves!