Brand Tone

Knowledgeable & Experienced, Supportive & Educational, Quality-Focused & Professional, Approachable & Family-Oriented, Value-Driven

Brand Values

• •Expertise & Experience
• •Quality
• •Customer Empowerment & Education
• •Creativity
• •Value & Accessibility
• •Heritage & Trust

Best Practices

• •Emphasize Expertise & Heritage: Consistently weave in mentions of the company's long history (since 1974) and the team's extensive experience to build trust and authority.
• •Maintain a Supportive and Educational Tone: Use language that empowers and guides customers. Offer tips, advice, and direct them to your educational resources (blogs, tutorials) within product descriptions and marketing materials.
• •Highlight Quality and Value: Clearly communicate the quality of the products (e.g., 'premium,' 'professional-grade,' 'durable') while also underscoring the competitive pricing and value for money.
• •Speak to 'Creative People': Reinforce the 'by creative people, for creative people' message by using language that resonates with artists, designers, and craftspeople.
• •Be Transparent and Approachable: While professional, maintain the approachable feel of a family-run business. If addressing potential concerns (like shipping, as noted in some reviews), do so proactively and clearly outline solutions or set realistic expectations.

Social Perception

Seen as a knowledgeable supplier with a wide range of products, good quality, and competitive pricing, especially for those in the UK. They are recognized for their educational resources like video tutorials. The long history and family-run aspect likely contribute to a sense of trustworthiness for many. They are also seen as a significant supplier for schools, colleges, and universities. Mixed (with some historical negatives): Older forum discussions and a recent YouTube review mention potential issues with customer service responsiveness and delivery times. While some positive recent mentions exist, these past concerns could still influence perception if not consistently addressed. The 'Verify Giant' review, while giving a decent trust score, does advise caution.

Copy Examples

• •Unlock Your Creative Vision: Decades of Screen Printing Expertise, Now at Your Fingertips. From hobbyists to seasoned pros, Art2Screenprint has been empowering creators since 1974. Discover our premium supplies, expert guidance, and the quality that turns passion into professional results.
• •Vibrant Prints Start Here. Our Art2Silkscreen™ water-based inks are crafted by experts for artists like you. Experience exceptional quality, lasting results, and the support of a team passionate about your craft.
• •New to Screen Printing? We've Got You Covered. Explore our free video tutorials and comprehensive kits designed to take you from beginner to brilliant. Our family is here to support yours, every step of the way.
• •The Best Quality, Without the Premium Price Tag. As a family-owned business and manufacturer, we cut out the middleman to bring you top-tier screen printing supplies at prices that respect your budget.
• •Join a Community of Creators Who Trust Art2Screenprint. With over 70 years of combined experience, we’re more than just a supplier – we’re your dedicated partner in print.