Brand Tone

bold, direct, patriotic, and appreciative. There's also a hint of humor and camaraderie. The overall tone aims to be authentic and mission-focused.

Brand Values

• •Quality
• •Support for Veterans and First Responders
• •Community
• •Canadian Identity
• •Mission-Focused

Best Practices

• •Embrace Bold & Direct Language: Don't shy away from strong, confident statements that reflect the brand's military-inspired ethos. Use active voice and impactful words.
• •Highlight the "Why": Always connect the coffee back to the core mission of supporting veterans and first responders. This is a key differentiator and resonates with the target audience.
• •Maintain a Sense of Canadian Pride: Subtly weave in the "Made in Canada" and "Canadian Veteran-Owned" aspects where appropriate.
• •Inject Appropriate Humor/Camaraderie: While maintaining respect, don't be afraid to use a touch of the informal, relatable humor seen in some of their product naming to build connection.
• •Be Authentic and Transparent: Reflect the genuine passion for quality coffee and the commitment to their supportive mission in all communications.

Social Perception

Customers and the public generally perceive Arrowhead Coffee positively. They are praised for their amazing coffee, the fact that they are veteran-owned, and their support for relevant causes. The association with military and first responder communities resonates well with their target audience. Many customers explicitly state they feel good supporting a veteran-owned company.

Copy Examples

• •Fuel your mission with Arrowhead Coffee. Damn good coffee, supporting our heroes. 🇨🇦
• •More than just a morning brew. Arrowhead Coffee: Roasted with precision, brewed with purpose. Every cup supports veterans and first responders.
• •Cleared Hot! 🔥 Get your hands on our explosive espresso blend. Warning: May result in extreme productivity and patriotism.
• •From the front lines to your coffee cup. Arrowhead Coffee - Canadian, Veteran-Owned, and Seriously Good.
• •Join the Arrowhead community. Great coffee that gives back to those who serve. Taste the commitment.