Brand Tone

Artistic & Appreciative, Culturally Rich & Celebratory, Elegant & Aspirational, Passionate & Descriptive

Brand Values

• •Craftsmanship
• •Authenticity
• •Cultural Heritage
• •Quality
• •Unique Design
• •Customer Appreciation

Best Practices

• •Emphasize Artisanal Language: Consistently use words and phrases that highlight the handcrafted nature, skill, and artistry involved (e.g., "hand-stitched," "master artisans," "intricate detailing," "time-honored techniques," "woven with care").
• •Celebrate Cultural Roots: Weave in references to Indian heritage, tradition, and the inspiration behind specific designs or collections. Use evocative names for products and collections that reflect this.
• •Focus on Quality and Materials: Regularly mention the use of genuine leather and other quality materials, linking them to durability, comfort, and the premium nature of the products.
• •Maintain an Elegant and Slightly Aspirational Voice: While friendly, the tone should convey a sense of sophistication and the specialness of the products. Avoid overly casual slang or overly technical jargon.
• •Use Vivid and Descriptive Imagery: Employ rich adjectives and sensory language to help potential customers visualize the beauty, texture, and craftsmanship of the footwear, even before they see a picture. Paint a picture with your words that aligns with the visual aesthetics of the brand.

Social Perception

Customers and potential customers likely perceive the brand as: A source for unique, artisanal ethnic shoes, A brand that values tradition and quality, Stylish and suitable for special occasions or for making a fashion statement, Connected to Indian culture and artistry.

Copy Examples

• •Headline: Step into Tradition. Wear Art. Body: Discover Around Always, where every stitch tells a story of heritage and handcrafted elegance. Our authentic leather Mojaris and Juttis are more than shoes – they're a celebration of Indian artistry, designed for your unique style. Call to Action: Explore the Collection.
• •Headline: The Soul of India, Woven into Every Pair. Body: Experience the magic of Gulnaar, our latest collection of handcrafted Juttis. Intricate embroidery, vibrant hues, and the timeless touch of our artisans. Perfect for making every occasion memorable. Call to Action: Shop Gulnaar Now.
• •Headline: Beyond Footwear: A Legacy of Craft. Body: At Around Always, we believe in the enduring beauty of handcrafted. Our master artisans pour their passion and generations of skill into each pair of leather Juttis and Mojaris, ensuring you walk with unmatched style and heritage. Call to Action: Learn Our Story.
• •Headline: Festive Occasions? Find Your Perfect Pair. Body: From vibrant wedding celebrations to elegant evening gatherings, let your feet do the talking. Around Always offers a stunning array of handcrafted Indian footwear to complete your look with grace and tradition. Call to Action: Discover Wedding & Festive Wear.
• •Headline: Handcrafted Comfort, Timeless Style. Body: Why choose between beauty and comfort? Our leather Juttis are meticulously crafted not just for their exquisite designs, but for a feel that lets you celebrate all day long. Embrace the art of Indian shoemaking. Call to Action: Find Your Fit.