Brand Tone

Nurturing, Holistic, Artisanal, Ethical, Approachable

Brand Values

• •Well-being
• •Natural & Quality Ingredients/Products
• •Sensory Experience & Escape
• •Holistic Approach
• •Customer Focus
• •Ethical & Environmental Responsibility
• •Family & Local (Canadian/Quebecois)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (Nurturing, Holistic, Artisanal, Ethical, Approachable) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize "Well-being" Language: Consistently use words and phrases that evoke calmness, healing, balance, sensory experience, and spiritual nourishment (e.g., "serenity," "harmony," "discover," "transform," "sacred," "mindful").
• •Highlight Natural & Ethical Aspects: Whenever relevant, subtly weave in mentions of natural ingredients, eco-friendly practices, ethical sourcing, and the Canadian/Quebecois roots, reinforcing brand values.
• •Maintain an Empathetic and Supportive Tone: Address the customer with understanding and a desire to genuinely help them on their well-being journey. Frame product benefits in terms of how they enhance the customer's life and spirit.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and even in-store (if applicable) is harmonious. Regularly review content across platforms to check for consistency.

Social Perception

Positive & Trusted, Resource for Holistic & Spiritual Products, Engaging & Modern, Supportive of Well-being Journeys

Copy Examples

• •Homepage Banner: Rediscover Your Well-being. Explore our curated collection of natural aromas, energizing crystals, and spiritual tools, ethically sourced for your holistic journey. Your sensory escape begins here.
• •Product Description (Scented Candle/Diffuser): Immerse yourself in tranquility. Our [Scent Name] blend, crafted with the finest natural essential oils and eco-conscious soy wax, invites a moment of pure serenity into your space. Breathe deep, find your center.
• •Social Media Post (Instagram/Facebook - Image of a crystal): Unlock the ancient wisdom of [Crystal Name]. Known for its [mention key property, e.g., calming energy, protective qualities], this hand-selected gem is a beautiful companion for your meditation practice or a mindful addition to your sacred space. Ethically sourced, chosen with intention. ✨ #HolisticHealing #CrystalEnergy #SpiritualWellbeing #AromesEvasions
• •Email Newsletter Subject: Nourish Your Spirit: New Arrivals & Self-Care Rituals from Arômes & Évasions Body Snippet: Dear [Customer Name], At Arômes & Évasions, we believe that nurturing your well-being is essential. This week, discover our new collection of [mention new product type, e.g., hand-poured ritual candles] designed to help you create moments of peace and reflection. Plus, explore our blog for tips on [e.g., creating a calming evening ritual].
• •About Us Snippet: More than just a shop, Arômes & Évasions is a Canadian family-owned haven for your senses and spirit. We are passionate about providing high-quality, natural, and ethically sourced products that support your journey to holistic well-being and offer a gentle escape from the everyday.