Brand Tone

Modern & Stylish, Relaxing & Sensory-Focused, Aspiring & Clean, Approachable & Appreciative

Brand Values

• •Quality Experience: Providing high-quality fragrances and well-designed diffusers to enhance the driving experience.
• •Sensory Well-being: Promoting the enjoyment of pleasant aromas and their positive impact on mood and ambiance.
• •Modern Aesthetics: Valuing sleek, contemporary design in their products and brand presentation.
• •Customer Satisfaction: Implied through their engagement and focus on product benefits.
• •Simplicity & Ease of Use: The products are presented as straightforward to use and integrate into daily life.

Best Practices

• •Focus on the Sensory Experience: Use evocative language that appeals to the sense of smell and describes the feeling or mood the scents create (e.g., invigorating citrus, calming lavender, a whisper of vanilla).
• •Maintain a Modern & Clean Aesthetic in Language: Keep copy concise, clear, and sophisticated. Avoid overly casual slang or overly technical jargon. Let the visuals and the product's inherent appeal do some of the talking.
• •Highlight the "Plus" – The Added Value: Emphasize not just the scent, but the upgraded experience, the touch of style, the personal oasis created in the car. It’s "Aromatics *Plus*."
• •Stay Visually Consistent in Your Mind's Eye: When writing copy, imagine the sleek product shots and aspirational car interiors seen on Instagram. Let this visual guide the tone and style of your words.
• •Engage with an Appreciative and Positive Voice: In all communications, whether marketing copy or customer interactions, maintain a friendly, appreciative, and positive tone that reflects gratitude for the customer's interest and business.

Social Perception

Customers and followers seem attracted to the aesthetic appeal of the products. They appreciate the modern design and how the diffusers look in car interiors. The concept of enhancing the car environment with pleasant scents is well-received. The brand is perceived as contemporary and in tune with current trends in car accessories and personal comfort. There is limited data to suggest a broader public perception beyond their immediate followers and customers, but the existing interactions are favorable.

Copy Examples

• •Headline: Elevate Your Drive. Discover AromaticsPlus. Body: Transform your daily commute into a sensory escape. Our sleek car diffusers and premium fragrance oils bring sophisticated scents and a touch of luxury to your vehicle. Breathe easy, drive happy.
• •Instagram Caption: Weekend vibes, activated. ✨ What scent is making your drive a little more special today? #AromaticsPlus #CarScent #LuxuryDrive #AromaOnTheGo
• •Product Description Snippet: Immerse yourself in the calming embrace of our 'Ocean Breeze' fragrance oil. Designed for the modern driver, this refreshing scent turns your car into a tranquil oasis, one journey at a time.
• •TikTok Video Idea (Text Overlay): POV: Your car just got a major upgrade. 😌 #AromaticsPlus #CarGoals #ScentStory (accompanied by a visually appealing video of the diffuser in a stylish car).
• •Email Subject Line: Unwind on Every Road: Introducing Our Newest Scents. Email Body Snippet: At AromaticsPlus, we believe every drive should be an experience. That's why we've curated a new collection of exquisite fragrance oils, perfectly paired with our minimalist diffusers. Find your signature scent and redefine your journey.