Brand Tone

Sophisticated & Luxurious, Evocative & Sensorial, Authentic & Passionate, Informative & Trustworthy, Engaging & Trendy (on TikTok)

Brand Values

• •Authenticity: Offering "Original Arabic Perfumes."
• •Quality: Providing "high-quality Arabic perfumes."
• •Exclusivity & Uniqueness: Focusing on "exclusive fragrances" and a "unique sensory experience."
• •Customer Experience: Emphasizing secure shopping, fast shipping, and showcasing positive customer reviews.
• •Passion for Aromas: Stemming from a "passion for the captivating aromas of the Middle East."
• •Sophistication & Exoticism: Aiming to transport customers to a world of "exoticism and sophistication."

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, evocative, authentic), and "words to avoid." Share this with anyone creating content.
• •Focus on Sensory Language: Use vivid, descriptive words that appeal to the sense of smell and evoke feelings of luxury, exoticism, and allure. Words like "enveloping," "velvety," "shimmering," "mysterious," "captivating" fit well.
• •Emphasize Authenticity and Origin: Consistently highlight that the perfumes are "original Arabic fragrances," referencing their rich heritage and unique ingredients like oud, amber, and exotic spices.
• •Maintain an Elegant and Sophisticated Visual Consistency: Ensure that the language used in copy is complemented by high-quality, aesthetically pleasing visuals across all platforms, reinforcing the luxurious feel of the brand.
• •Tailor the Core Tone to Each Platform (Authentically): While the core tone (sophisticated, evocative) remains, adapt its expression to the specific platform. For example, TikTok can be more dynamic and use trending elements but should still feel aligned with the overall brand quality and allure rather than becoming overly casual or silly if that's off-brand. The Spanish language usage on their social media for a Costa Rican audience is a good example of tailoring, even if this report is in English.

Social Perception

Positive Customer Feedback, Growing Niche Interest, Appreciation for Value and Uniqueness, Trusted Retailer, Potential Confusion (Instagram Handle)

Copy Examples

• •Instagram Post (Image: Luxurious flat lay of a Lattafa perfume bottle with silk fabric and oud wood chips): Unlock the essence of the Orient. ✨ Discover Lattafa, where ancient traditions of perfumery meet modern elegance. Each spray is a journey to a land of opulence and mystery. Experience the allure of authentic Arabic fragrance. #AromaticaCR #PerfumesArabes #LuxuryScents #LattafaLove #CostaRica
• •Facebook Ad (Carousel showing different perfume bottles): Escape the ordinary. Aromatica CR invites you to explore a curated collection of original Arabic perfumes. From the warm embrace of oud to the delicate whisper of desert flowers, find a signature scent that tells your unique story. Shop now and indulge in exotic luxury. Secure shipping throughout Costa Rica. ➡️ [Link to Website]
• •TikTok Video Caption (Video: Quick cuts of someone elegantly spraying perfume, close-ups of the bottle, positive facial expressions): POV: You just found your new favorite Arabic perfume from Aromatica.cr 😉✨ Intense, captivating, and unforgettable. Ready to turn heads? #ArabicPerfume #PerfumeTikTok #AromaticaCostaRica #ExoticFragrance #MustHaveScents #PerfumesCR
• •Website Banner (Homepage): Aromatica: Your Gateway to the Enchanting World of Arabic Perfumes. Experience authentic, luxurious fragrances that captivate the senses. Quality and sophistication, delivered to your door in Costa Rica. [Shop Our Collections]
• •Email Newsletter Snippet (Subject: Discover the Secret of Lasting Allure ✨): Dear Fragrance Lover, At Aromatica, we believe perfume is more than just a scent – it's an experience. Our handpicked Arabic perfumes offer unparalleled depth and longevity, weaving a tale of exoticism and elegance around you. Explore our latest arrivals and find the aroma that truly speaks to your soul. [Explore New Arrivals]