Brand Tone

Direct and Informative, Value-Oriented, Descriptive, Confident (in product utility)

Brand Values

• •Accessibility/Affordability: Offering fragrance experiences similar to high-end brands at a lower price point.
• •Variety and Selection: Providing a wide range of "impression" scents to choose from.
• •Quality (within its niche): Emphasizing that their oils are 100% pure, uncut, and long-lasting.
• •Directness/Transparency (regarding impressions): Clearly stating that their products are interpretations and not affiliated with original designers.

Best Practices

• •Be Clear About "Impressions": Always maintain transparency that the products are "impressions" or "types" inspired by designer fragrances, not exact replicas or affiliated with the original brands. This builds trust and manages expectations.
• •Focus on Value and Longevity: Consistently highlight the benefits of choosing Aroma Shore – affordable price point for high-quality, 100% uncut oils that offer a long-lasting scent experience.
• •Use Descriptive Scent Language: When describing individual perfume oils, use evocative but clear language to convey the fragrance notes and overall character (e.g., "a warm blend of sandalwood and musk," "a bright burst of citrus and white florals," "a sweet and playful gourmand").
• •Maintain a Direct and Confident Voice: Speak directly to the customer with a confident tone about the quality and appeal of the oils. Avoid overly elaborate or ambiguous language.
• •Showcase Variety: Regularly feature the breadth of the fragrance selection to appeal to diverse preferences, reinforcing that there's a scent for everyone.

Social Perception

Provider of Affordable Alternatives, Good Value for Money (for many), Hit or Miss (for some), Emerging/Niche Online Presence

Copy Examples

• •Facebook/Instagram Post: "Love the iconic scent of [Designer Brand's Fragrance Name]? Experience our impression, [Aroma Shore Product Name]. Pure, uncut perfume oil that lasts. ✨ Your signature scent, affordably reimagined. Shop now! #AromaShore #PerfumeOil #DesignerInspired #AffordableLuxury #ScentOfTheDay"
• •Product Description Snippet: "Indulge in [Aroma Shore Product Name], our captivating impression of the timeless [Designer Brand's Fragrance Name]. This 100% pure body oil unfolds with [mention 2-3 key notes, e.g., rich vanilla, warm amber, and a touch of spice], offering a long-lasting fragrance experience without the designer price tag. Perfect for daily wear or a special occasion."
• •Email Subject Line: "Your Favorite Scents, Smarter Prices | Discover Aroma Shore Oils"
• •TikTok Video Concept Text Overlay: "On a budget but love [Designer Fragrance Type, e.g., Baccarat Rouge 540] vibes? 😉 Try our [Aroma Shore Product Name] perfume oil! Rich. Long-lasting. Link in bio! #PerfumeDupe #AffordableScents #AromaShoreFinds #FragranceOnABudget"
• •Website Banner: "AROMA SHORE: Premium Impression Perfume Oils. 100% Uncut. Lasting Fragrance. Discover Your New Favorite."