Brand Tone

Enthusiastic, Practical, Modern, Adventurous, Informative

Brand Values

• •Quality
• •Convenience & Portability
• •Innovation
• •Customer Experience/Support

Best Practices

• •Be Enthusiastic but Credible: Share genuine passion for coffee and the product's capabilities, but back it up with specific features and benefits (e.g., '20-bar pressure for rich crema,' 'heats in under 4 minutes').
• •Highlight Convenience: Emphasize how the portable espresso machine fits into busy lifestyles.
• •Promote the 'Coffee Anywhere' Lifestyle: Use visuals and language that evoke a sense of adventure and freedom.
• •Address Concerns About Quality: Directly compare the espresso quality to traditional machines, highlighting features like pressure and temperature control.
• •Encourage User-Generated Content: Run contests or campaigns that ask customers to share photos of their 'Coffee Anywhere' moments.

Social Perception

Aroama Coffee wants to be perceived as a brand that empowers coffee lovers to enjoy high-quality espresso wherever life takes them. They want to be seen as innovative, reliable, and passionate about both coffee and adventure.

Copy Examples

• •If you're obsessed with coffee...
• •Inspired by a passion for both travel and great coffee, we developed a Portable Espresso Coffee Machine that blends quality and convenience.
• •From Nespresso pods to your favorite ground coffee, enjoy uncompromising quality wherever you are.
• •Let's be honest, life's too short for a bad cup of coffee – especially when you're exploring, commuting, or just need that perfect midday pick-me-up at your desk.
• •Coffee Anywhere.