Brand Tone

Professional, experienced, and reliable

Brand Values

• •Expertise
• •Quality
• •Reliability
• •Partnership

Best Practices

• •Prioritize Clarity and Precision: Use industry-standard terminology. Avoid jargon where simpler terms suffice but never at the expense of technical accuracy. Your audience values detail.
• •Highlight Experience and Expertise: Always ground your claims in your long history and the proven expertise of your team. Use case studies and project highlights as evidence of your capabilities.
• •Maintain a Professional Voice: All communications, from social media replies to email newsletters, should be professional and respectful. Avoid slang, overly casual phrasing, and humor that might undermine your authoritative stance.
• •Speak the Language of Your Audience: Address the specific pain points of architects, contractors, and building owners (e.g., compliance, project management, security, budget). Frame your services as solutions to their challenges.
• •Be Visually Consistent: Ensure that all visuals, including project photos and graphics, are high-quality and reflect the professionalism of the brand. A polished visual identity reinforces the message of quality and reliability.

Social Perception

A stable, reputable, and capable supplier; a go-to resource for complex commercial projects in their service region.

Copy Examples

• •Your design deserves a flawless execution. For over 40 years, Armstrong Distributors has been the trusted partner for architects in delivering high-performance commercial door and hardware solutions. Let's build with confidence.
• •We're proud to have partnered with [Architect/Construction Firm Name] on the new [Project Name]. Our team provided a complete door and hardware solution, ensuring security, functionality, and aesthetic coherence. See how our expertise can support your next project: [Link to Project Page]
• •The Standard for Commercial Doors and Hardware in Western Pennsylvania. Expertise, Quality, and Reliability Since 1980.
• •Specification writing simplified. Our in-house experts collaborate with you to ensure every detail of your door, frame, and hardware schedule is precise, compliant, and perfectly aligned with your design intent. Partner with Armstrong for a seamless process.
• •Inspiration for your next commercial space. This project features custom wood doors and integrated access control, showcasing a blend of timeless design and modern security. Discover more solutions at Armstrong Distributors.