Brand Tone

friendly, welcoming, helpful, and focused on comfort and style.

Brand Values

• •Comfort and Style
• •Quality
• •Customer Service & Personalization
• •Community Involvement
• •Individuality and Unique Experience

Best Practices

• •Prioritize "Comfort and Style" in messaging: Always highlight how products offer both attributes.
• •Maintain a Friendly and Welcoming Voice: Use approachable language, ask questions, and invite interaction.
• •Emphasize Personalized Service: Remind customers of the individual attention and expert advice they can expect.
• •Showcase Quality and Craftsmanship: Subtly weave in details about material quality (like leather) and brand selection.
• •Foster a Sense of Community: Share local involvement, customer stories (with permission), and create a welcoming online atmosphere that mirrors their in-store experience.

Social Perception

Customers appear to perceive Arktana positively, appreciating the unique selection, comfort, and style of their products, particularly shoes. The personalized customer service and friendly staff are frequently highlighted in positive experiences. They are seen as a go-to destination for stylish and comfortable footwear and a valuable part of the local shopping scene. The brand is recognized for its quality and for providing a boutique experience. Their app has positive reviews, with users finding it makes shopping easier, especially for new arrivals and live try-on streams.

Copy Examples

• •Step into all-day comfort without sacrificing an ounce of style. Discover your next favorite pair at Arktana.
• •More than just a boutique, we're your partners in finding the perfect fit and a look you'll love. Come say hello!
• •From head-turning heels to everyday chic, Arktana curates quality pieces designed for your life. Because comfort and style should always go hand-in-hand.
• •Tired of choosing between looking good and feeling good? At Arktana, you don't have to. Experience the difference quality craftsmanship and a personal touch can make.
• •Join the Arktana community! Follow us for style inspiration, new arrivals, and a friendly dose of fashion that feels as good as it looks.