Brand Tone

Authentic & Story-driven, Respectful & Appreciative, Ethical & Conscious, Warm & Inviting, Passionate

Brand Values

• •Ethical Sourcing & Fair Trade
• •Artisanal Craftsmanship & Authenticity
• •Cultural Preservation & Storytelling
• •Empowerment (especially of Women)
• •Quality & Uniqueness

Best Practices

• •Always Emphasize "Handmade" and "Artisanal": Continuously remind the audience of the skill and human touch involved in each product. This reinforces uniqueness and quality.
• •Tell the "Story Behind the Product": Incorporate narratives about the Wayuu culture, the specific artisans (if possible, even anonymously), and the meaning behind patterns or colors. This builds emotional connection.
• •Consistently Highlight "Fair Trade" and "Ethical Sourcing": This is a core value and a significant differentiator. Explain what Fair Trade means for the artisans and their communities.
• •Use Warm, Respectful, and Appreciative Language: The tone should always convey admiration for the artisans and their culture. Avoid overly commercial or transactional language. Focus on connection and shared values.
• •Maintain Visual and Textual Cohesion: Ensure that the imagery used alongside the copy reflects the authenticity, vibrancy, and cultural richness of the products. The language should complement these visuals, creating a harmonious brand experience.

Social Perception

Highly Valued Craftsmanship, Cultural Appreciation, Ethical Consumerism, Uniqueness & Style

Copy Examples

• •Headline: Wear a Story. Empowerment Woven In. Body: Each Mininca Mochila bag is more than an accessory; it's a vibrant narrative handcrafted by Wayuu artisans. With every stitch, you support Fair Trade and the incredible women who weave their traditions into these unique masterpieces. Carry a piece of Colombian heritage.
• •Headline: Beyond Beauty: Bags with Purpose. Body: Discover the soul of Colombia with Mininca. Our 100% handmade Wayuu bags are ethically sourced, ensuring every artisan is honored for her skill and dedication. Choose a bag that tells a story of tradition, resilience, and fair partnership.
• •Headline: Authentic Craft. Ethical Heart. Body: At Mininca, we believe in fashion that feels good, inside and out. Our stunning Wayuu Mochila bags are direct from the hands of talented Colombian artisans, preserving ancient techniques and providing sustainable livelihoods. Embrace unique style with a conscious choice.
• •Headline: More Than Just a Bag: It's a Connection. Body: Feel the warmth of Colombian artistry with a Mininca Wayuu bag. Each unique design is a testament to generations of skill, brought to you through Fair Trade. Connect with the culture, empower women, and adorn your life with meaning.
• •Headline: Uniquely Yours. Ethically Made. Body: No two Mininca Mochila bags are ever the same – just like the remarkable women who create them. Experience the vibrant colors and intricate patterns of authentic Wayuu craftsmanship, knowing your purchase makes a difference. Shop our collection today.