Brand Tone

Curated & Passionate, Stylish & Aspirational (yet Accessible), Authentic & Unique, Friendly & Engaging (on Instagram), Understated & Confident

Brand Values

• •Uniqueness & Individuality
• •Sustainability
• •Quality Curation
• •Timeless Style
• •Passion for Vintage

Best Practices

• •Speak from Passion: Always let your genuine love for vintage shine through. Use enthusiastic and descriptive language that conveys your excitement about the items and their history.
• •Emphasize Uniqueness: Continuously highlight the one-of-a-kind nature of your pieces. Use phrases like "rare find," "one-off," "true vintage," "handpicked," and "unique story."
• •Focus on "Story" and "History": Vintage items have a past. Allude to this in your descriptions. It adds depth and an emotional connection beyond just the garment itself.
• •Maintain a Visually Cohesive Language: Just as your Instagram visuals are curated, ensure your language style is consistent – slightly nostalgic, descriptive, and appreciative of detail. Avoid overly modern slang unless it specifically fits a particular item's era in a knowing way.
• •Engage Authentically: When responding to comments or DMs, maintain the friendly, approachable, and knowledgeable tone. Be helpful and share your expertise when asked, reinforcing the "trusted curator" perception.

Social Perception

Niche & Treasured, Trusted Curator, Stylish & On-Trend (within vintage), Personal & Authentic, Community-Oriented (on Instagram)

Copy Examples

• •Just in: This dream 70s prairie dress, whispering tales of sun-drenched afternoons. A true one-off find for your unique story. Tap to explore or DM us for details. #AriVintageFinds #TimelessStyle #SustainableFashion
• •A meticulously sourced 1980s leather bomber jacket, built to last and designed to turn heads. This isn't just a jacket; it's a piece of history, ready for its next chapter with you. Expect minor signs of a life well-lived – that’s the beauty of true vintage. Size M. One available.
• •✨ Freshly Picked Vintage Just For You | Ari Vintage Weekly Drop
• •(Image/video of a styled vintage blouse) Our latest vintage blouse, reimagined for today. We love pairing its delicate lace with worn-in denim for that perfect high-low magic. How would you style it? ✨ #VintageStyling #AriVtg #UniquePieces
• •Ari Vintage: Curated vintage for the modern individual. Wear a story. Embrace timeless style.