Brand Tone

Heartfelt & Emotional, Stylish & Fashion-Conscious, Ethical & Caring, Friendly & Approachable

Brand Values

• •Friendship & Connection
• •Style & Individuality
• •Animal Welfare
• •Social Responsibility & Giving Back
• •Quality

Best Practices

• •Always Emphasize the Bond: Center messaging around the emotional connection between pets and owners. Use words that evoke love, loyalty, and companionship.
• •Highlight Ethical Choices: Consistently mention the use of vegan leather and the charitable donations to reinforce the brand's caring and responsible nature.
• •Maintain a Stylish yet Accessible Voice: Use language that is fashionable and appreciative of aesthetics, but also warm, friendly, and easy for all pet lovers to connect with.
• •Incorporate Storytelling: Share "The Argus Story" or create new narratives (like customer stories or the journey of a guide dog in training) to build emotional engagement and make the brand more memorable.
• •Visual Consistency: Ensure that all imagery and visual content (on the website, social media, and ads) aligns with the stylish, warm, and ethical tone of the brand. High-quality photos of happy pets and owners wearing the products are key.

Social Perception

Positive for Product Concept, Appreciation for Ethical Stance, Seen as a Quality Gift Item, Fashionable Pet Accessories

Copy Examples

• •Headline: Share More Than Just Walks. Share Your Style. Body: Your bond is unique. Now your style can be too. Discover ArgusCollar: beautiful vegan leather collars for them, and a matching friendship bracelet for you. Because true friendship deserves to be shown. #ArgusCollar #FriendshipStyle #VeganPetLove
• •Headline: Look Good, Do Good. Together. Body: With every ArgusCollar and matching bracelet set, you're not just making a style statement. You're helping us train a guide dog for someone in need. Style with a purpose. Bond with a cause. #ArgusCollar #EthicalFashion #PawsitiveImpact
• •Headline: From Ancient Tales to Modern Tails: A Bond Worth Celebrating. Body: Inspired by the unwavering loyalty of Odysseus' dog, Argus, our collars and bracelets symbolize the timeless connection you share with your best friend. Crafted from premium vegan leather, because kindness is always in fashion. #ArgusStory #DogLove #VeganFriendly
• •Headline: The Perfect Match for Your Perfect Companion. Body: Tired of the same old collars? Elevate your pup’s style (and yours!) with ArgusCollar. Fashion-forward designs, comfortable vegan leather, and a beautiful way to wear your heart on your wrist… and their neck. #MatchingSet #DogFashion #ArgusCollarLove
• •Headline: More Than an Accessory, It's a Connection. Body: Every ArgusCollar set is a reminder of the unspoken understanding, the joyful greetings, and the comforting presence of your furry friend. Plus, each purchase gives back to help train life-changing guide dogs. Wear the love. Share the love. #BestFriends #ArgusCollar #StyleThatGivesBack