Brand Tone

Authentic & Passionate, Artisanal & Appreciative, Ethical & Caring, Warm & Personal, Elegant & Timeless

Brand Values

• •Authenticity
• •Craftsmanship
• •Cultural Heritage
• •Ethical Practices
• •Customer Connection
• •Beauty & Quality
• •Giving Back

Best Practices

• •Emphasize Storytelling: Weave the narrative of Argentine heritage, the artisans' skills, and the founders' passion into all communications. This makes the brand relatable and differentiates it from mass-produced alternatives.
• •Use Authentic and Evocative Language: Choose words that reflect craftsmanship, tradition, beauty, and the unique cultural identity of Argentina (e.g., "handcrafted," "heritage," "artisan," "soulful," "timeless," "ethically made"). Avoid overly trendy or generic marketing jargon.
• •Maintain a Warm and Personal Voice: Address the audience directly and respectfully, as if sharing a personal passion. Reflect the family-run nature and caring customer service in the language used.
• •Highlight Ethical Values Consistently: Regularly mention the commitment to sustainable materials, ethical sourcing, and support for local artisans. This reinforces a core brand differentiator and appeals to conscious consumers.
• •Ensure Visual and Textual Cohesion: The tone of the copy should always align with the visual aesthetics of the website and social media. If the imagery is elegant and focused on craftsmanship, the text should mirror that sophistication and attention to detail.

Social Perception

High-Quality & Unique Products, Trustworthy & Reliable, Ethically Conscious Brand, Personal & Approachable, More Than Just a Store

Copy Examples

• •Homepage Banner: "Discover the Soul of Argentina. Authentic, handcrafted treasures made with passion, preserving tradition in every piece. Shop now and support our artisans."
• •Product Description (e.g., for a necklace): "Woven with heritage, this exquisite [Material] necklace is handcrafted by skilled Argentine artisans. Each detail tells a story of timeless elegance and cultural pride. Wear a piece of Argentina, knowing you're empowering the hands that made it."
• •Social Media Post (Instagram - with a picture of an artisan): "Meet [Artisan's Name], the heart and hands behind our beloved [Product Type] collection. For [him/her], crafting isn't just a skill, it's a legacy. We're honored to share their passion and incredible talent with you. Your support helps keep these precious traditions alive. #ArgentineTreasures #HandmadeWithLove #SupportArtisans #CulturalHeritage"
• •"About Us" Snippet: "Born from a mother and son's shared love for our vibrant homeland, Argentine Treasures is more than a store – it's a bridge to the heart of Argentine artistry. We journey to bring you authentic, ethically sourced pieces that celebrate our culture and the incredible artisans who weave its story."
• •Email Marketing Subject Line: "A Gift That Gives Back ✨ Discover New Handcrafted Arrivals" Email Body Snippet: "Each treasure in our new collection is a testament to Argentine artistry, ethically crafted and designed to be cherished. Feel the warmth of handcrafted quality and the pride of supporting our talented local artisans with every piece."