Brand Tone

Vibrant & Lively, Authentic & Passionate, Welcoming & Inclusive, Friendly & Casual

Brand Values

• •Authenticity
• •Quality
• •Community & Inclusivity
• •Passion
• •Customer Experience
• •Growth & Ambition

Best Practices

• •Embrace Exuberance: Use lively, energetic, and positive language. Words like "vibrant," "fiesta," "passion," "delicious," "bursting," and "buzzing" reflect the brand's atmosphere.
• •Highlight Authenticity (with a modern twist): Continuously refer to "authentic Venezuelan recipes," "traditional dishes," and the "taste of home," while also mentioning "creative expression" and "modern creations."
• •Be Warm and Inclusive: Address customers in a friendly, welcoming manner. Explicitly mention options for diverse dietary needs and create a sense of community. Use phrases that invite everyone, like "join our community" or "everyone is welcome."
• •Focus on Sensory Experience: Describe the food vividly – its taste, aroma, and appearance. Use mouth-watering adjectives to evoke cravings and the joy of eating. Talk about the "colourful Venezuelan flavours" and "rich and vibrant" dishes.
• •Keep it Social and Shareable: Encourage sharing and togetherness. Position the restaurant as a place for gatherings, celebrations, and making memories. Use calls to action that invite interaction, like "Share the love" or "Join the fiesta."

Social Perception

Go-To for Venezuelan Food, Vibrant and Fun Destination, Delicious and High-Quality Food, Inclusive and Accommodating, Growing and Reputable Brand

Copy Examples

• •Headline: Taste the Soul of Venezuela in the Heart of London! Body: Craving authentic arepas, bursting-with-flavour cachapas, and those irresistible tequeños? Arepa & Co is your vibrant home for genuine Venezuelan eats. Join our fiesta! #ArepaAndCo #VenezuelanFoodLondon #EatLondon
• •Headline: Brunch Just Got a Venezuelan Makeover! Body: Swap your usual for a weekend explosion of flavour! Our Venezuelan brunch is packed with delicious surprises, from savoury arepas to sweet delights, all served in a lively atmosphere. Book your escape! #VenezuelanBrunch #LondonBrunch #ArepaLove
• •Headline: Good Food, Good Vibes, Good Times. That’s the Arepa & Co Promise. Body: We’re passionate about bringing the true taste of Venezuela to your plate. Fresh ingredients, authentic recipes, and a sprinkle of Latin sunshine in every bite. Come share the love! #AuthenticVenezuelan #LondonFoodie #ArepaAndCoVibes
• •Headline: All Flavours Welcome! Vegan, Gluten-Free? We’ve Got You! Body: At Arepa & Co, everyone gets a seat at the table. Explore our huge range of delicious Venezuelan dishes, with plenty of mouthwatering options for our vegan, vegetarian, and gluten-free friends. #VeganVenezuelan #GlutenFreeLondon #InclusiveDining #ArepaForAll
• •Headline: Your Little Slice of Venezuela on Paradise Row (and beyond!). Body: From our colourful Haggerston spot to our buzzing Bethnal Green flagship, we're serving up more than just food – it's a vibrant experience. Feel the energy, taste the passion. ¡Buen provecho! #HomeOfVenezuelanFood #LondonRestaurants #LatinFlavour