Brand Tone

inspirational, introspective, and serene

Brand Values

• •Introspection and Self-Awareness
• •Personal Growth
• •Mindfulness and Presence
• •Quality and Thoughtful Design
• •Connection

Best Practices

• •Lead with Empathy: Always approach the audience with understanding and compassion. Use language that is supportive and non-judgmental to create a safe space for self-exploration.
• •Use "You" and "Your": Address the reader directly to create a personal and intimate connection, making them feel seen and understood.
• •Inspirational, Not Prescriptive: Offer guidance and prompts as invitations for reflection rather than commands. The tone should empower the user to find their own answers.
• •Maintain a Calm and Minimalist Aesthetic: Ensure that all visual content and design elements align with the brand's serene and introspective tone. Less is often more.
• •Focus on the "Why": Consistently communicate the purpose behind the practice of journaling. Remind the audience of the benefits of self-reflection, such as clarity, growth, and deeper connection, to reinforce the brand's core values.

Social Perception

Archleys is perceived by the public as a high-quality, trustworthy, and inspiring brand. Customers view their products as more than just stationery; they are seen as meaningful tools for self-care and personal development. The positive reviews and gift-giving behavior indicate that the brand has successfully cultivated a loyal community that resonates with its message of introspection and mindfulness. The brand is seen as a source of calm and inspiration in the digital space.

Copy Examples

• •Pause. Breathe. Reflect. Your mind is a garden. Tend to it with intention. Our Habitual Self Journal is here to help you plant seeds of self-awareness and watch them grow. #Archleys #Journaling #Mindfulness
• •In a world that shouts, find your whisper. Discover the clarity and peace that comes from putting pen to paper. Archleys journals are designed to be your sanctuary for self-reflection. Start your journey inward today.
• •Unlock Your Inner World. Our journaling tools are crafted to guide you through the transformative power of introspection, helping you to understand your past, navigate your present, and design your future.
• •A question for you, from you. This week, we invite you to explore a simple prompt from our Reframe Journaling Deck: 'What is one thing I can do today to bring myself peace?' Sometimes the most profound answers come from the simplest questions.
• •More than a reading log, this is a record of your inner life through the stories you've loved. The 'Book of Books' is a space to capture how literature has shaped your perspective, a timeless keepsake of your journey as a reader and a thinker.