Brand Tone

informative, sophisticated, and appreciative

Brand Values

• •Preservation
• •Accessibility & Education
• •Authenticity & Storytelling
• •Cultural Enrichment
• •Curation & Quality

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly define the desired tone (e.g., informative yet accessible, sophisticated but not elitist) and provide examples of do's and don'ts. Share this guide with everyone creating content.
• •Know Your Audience: Understand who you are speaking to. Tailor the language and level of detail to be engaging and understandable for your target audience, whether they are academics, students, or general art enthusiasts.
• •Prioritize Clarity and Accuracy: When dealing with archival material, precision is key. Ensure all information presented is well-researched and clearly communicated. Avoid jargon where possible, or explain it if necessary.
• •Emphasize Storytelling: Archives are rich with narratives. Use copywriting to bring these stories to life, making the content relatable and memorable rather than just a list of facts.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual presentation on the website and social media. A sophisticated visual style should be matched with equally refined and thoughtful text.

Social Perception

credible and knowledgeable source

Copy Examples

• •Instagram Post (Image of an archival photograph): Step back in time with this rarely seen photograph from our collection. Each crease and fade tells a story of a moment captured, a memory preserved. What does it evoke for you? Explore more hidden histories at archives.gallery. #ArchivesGallery #HistoricalPhotography #ArtArchive #StorytellingThroughArt #CulturalHeritage
• •Facebook Announcement (New exhibition): Opening soon: 'Unseen Narratives: Voices from the Archives.' This exhibition delves into personal letters and sketches that offer an intimate glimpse into the lives of [mention artist/period]. Join us at archives.gallery for an enriching journey into the stories that shape our understanding of art. #ArtExhibition #Archives #GalleryOpening #CulturalExploration #MustSeeArt
• •Website 'About Us' Snippet: At archives.gallery, we believe that every artifact holds a universe of stories. We are dedicated to preserving and presenting unique archival materials, offering a curated space where history, art, and discovery converge. Our mission is to connect audiences with the rich narratives held within our collections, fostering a deeper appreciation for our shared cultural legacy.
• •Email Newsletter Subject Line: Unlock Hidden Stories: Fresh Discoveries from the Archives Gallery * Email Body Snippet: Dear Art & History Enthusiast, This month, archives.gallery brings you closer to the past with newly unveiled items from our [mention specific collection]. Discover [briefly describe an item or theme] and gain new perspectives on [relevant artist/era/topic]. Visit our online gallery to explore further.
• •Promotional Tweet: Journey through time with archives.gallery. Discover unique art, historical documents, and the stories behind them. What will you uncover today? #ArtHistory #Archives #OnlineGallery #CulturalTreasures