Brand Tone

Professional, Experienced, Customer-centric, Supportive, Aspirational, Inspiring, Trustworthy, Reliable, Classic, and Timeless

Brand Values

• •Quality
• •Customer Satisfaction
• •Experience & Expertise
• •Partnership
• •Legacy & Tradition
• •Customization
• •Integrity

Best Practices

• •Always Emphasize Experience and Trust: Consistently weave in phrases that highlight their decades in business (since 1983) and their commitment to quality and established building standards.
• •Focus on the 'Dream Home' Narrative: Use aspirational language that connects with the emotional aspect of building a home. Frame the plans not just as blueprints, but as the starting point for a client's vision.
• •Highlight Customization and Support: Reiterate the availability of plan modifications and the supportive role of their design team, positioning Archival Designs as a partner in the client's journey.
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, ensure the language is clear, inviting, and easy for homeowners (not just builders) to understand. Avoid overly technical jargon where possible, or explain it clearly.
• •Showcase Client Success & Satisfaction: Regularly incorporate testimonials or success stories (with permission) into marketing materials to reinforce trust and the positive outcomes of working with Archival Designs.

Social Perception

Positive perception, seen as a resource for dream homes and reputable among their direct customers.

Copy Examples

• •Headline: Build More Than a House. Build Your Legacy. Body: For over 40 years, Archival Designs has been the trusted partner for families and builders creating timeless homes. Our award-winning house plans are the foundation of dreams realized. Explore our collections and start your journey today.
• •Headline: Your Vision, Our Expertise. The Perfect Home Plan Awaits. Body: Don't just find a house plan, design *your* home. Our experienced team is here to help you customize every detail, ensuring your new home perfectly reflects your lifestyle. Let's craft your masterpiece together.
• •Headline: Quality You Can Build On. Service You Can Trust. Body: Each Archival Designs plan is crafted to the highest standards, meeting International Residential Codes. With our Best Price Guarantee and dedicated support, building your dream home is closer than you think.
• •Headline: From Classic Estates to Modern Farmhouses: Find Your Style. Body: Discover an unparalleled collection of architectural designs. Whether you envision a sprawling manor or a cozy cottage, our diverse portfolio offers something for every taste and dream. What will your story look like?
• •Headline: The Home You've Always Imagined, Made Real. Body: Stop dreaming and start building. Our detailed house plans and expert modification services empower you to create a living space that's uniquely yours. Experience the Archival Designs difference.