Brand Tone

Celebratory, Traditional, and Value-Oriented.

Brand Values

• •Celebrating Tradition: Deeply rooted in showcasing and preserving Indian ethnic wear and cultural heritage.
• •Togetherness & Connection: Strong emphasis on "couple dresses" and coordinated outfits, promoting shared experiences and celebrations.
• •Quality & Craftsmanship: Aspiration to offer well-designed, quality ethnic apparel, using good fabrics.
• •Affordability & Accessibility: Providing stylish ethnic wear at reasonable prices, making it accessible to a wider audience through various online platforms.
• •Customer Satisfaction: Aiming to provide a memorable and satisfying shopping experience.

Best Practices

• •Embrace "Celebration" in Language: Use words that evoke joy, festivity, special moments, and togetherness (e.g., "celebrate," "cherish," "shine," "harmony," "festive," "grandeur," "memorable").
• •Weave in "Tradition" Respectfully: Refer to heritage, craftsmanship, artistry, and timeless appeal. Connect products to cultural roots without being overly archaic; balance with "contemporary" or "modern elegance."
• •Highlight "Value" Clearly: Be upfront about offers, but frame them alongside quality. For example, "Experience premium ethnic wear, now with exceptional savings." This maintains an aspirational feel while being accessible.
• •Maintain Visual Consistency: Ensure all imagery (photos, videos) aligns with the celebratory and traditional yet vibrant tone. Showcase the joy of wearing Archittam outfits, especially for couples and groups.
• •Engage with Warmth & Professionalism: In customer interactions (social media comments, DMs, support emails), respond with a tone that is friendly, helpful, and respectful, reinforcing the stated customer-centric value. Address concerns promptly and empathetically to improve the perception of post-purchase support.

Social Perception

Customers generally appreciate the product quality, especially the fabric, unique designs (particularly couple sets), and the affordability/value for money. Prompt delivery is also a frequently praised aspect. The brand is seen as a good source for festive and wedding attire.

Copy Examples

• •Step into your next celebration, hand-in-hand and in perfect harmony. Our exquisite couple dress sets blend timeless tradition with modern elegance. Discover your perfect match at Archittam. #ArchittamCouple #EthnicJoy #CelebrateTogether
• •Drape yourself in heritage. Archittam brings you sarees and kurtis crafted with a passion for tradition and an eye for quality. Feel the richness of authentic Indian artistry. Shop the collection. #ArchittamTradition #QualityEthnicWear #TimelessElegance
• •Why wait for a special occasion to shine? Archittam offers stunning ethnic wear at prices that delight. Quality craftsmanship, vibrant designs, and up to 50% off selected collections. Explore more, spend less! #ArchittamValue #AffordableFashion #EthnicStyle
• •Light up the festivities with Archittam! Our latest collection is a vibrant tapestry of color, tradition, and joy. From elegant kurtas to dazzling lehengas, find your festive spirit with us. #FestiveWithArchittam #IndianFestivals #CelebrationWear
• •Redefine ethnic sophistication. Archittam's men's kurta sets offer unparalleled comfort, impeccable style, and the essence of Indian tradition. Perfect for every occasion. Find your fit today. #ArchittamMen #KurtaStyle #EthnicElegance