Brand Tone

Friendly and Approachable, Helpful and Informative, Confident and Positive, Relatable, Enthusiastic

Brand Values

• •Health and Wellbeing
• •Quality and Innovation
• •Customer Satisfaction
• •Authenticity
• •Comfort
• •Problem-Solving

Best Practices

• •Prioritize "Helpful & Friendly": In all communications, aim to be approachable and genuinely helpful. Whether it's a product query or a social media comment, lead with a supportive tone.
• •Focus on Benefits, Not Just Features: While the podiatrist design is a key feature, translate it into tangible benefits for the customer – e.g., "all-day comfort," "relief from foot pain," "support for healthier feet."
• •Use Customer Language & Stories: Incorporate words and phrases that your customers use in their reviews and testimonials. Share user-generated content and stories to keep the tone authentic and relatable.
• •Maintain Positivity and Confidence: Believe in your product. Let this confidence shine through in your copy, reassuring customers that they are making a good choice for their foot health and comfort. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Be Consistent Across All Channels: Whether it's the website FAQ, an Instagram caption, or a customer service email, the friendly, supportive, and confident tone should be uniform. Develop simple brand voice guidelines for anyone creating content.

Social Perception

Highly Positive, Trusted, Life-Changing for Some, Go-To Comfort Footwear, Good Value

Copy Examples

• •Headline (Website/Ad): "Step Into Unbelievable Comfort. Podiatrist-Designed Arch Support That Feels Amazing."
• •Social Media Post (Instagram): "Weekend vibes just got a whole lot comfier! ☀️ Our Archies are ready for wherever your feet take you. What color are you rocking today? #ArchiesFootwear #ComfortThatMovesYou #FootFreedom"
• •Email Subject Line: "Your Feet Will Thank You: Discover Real Arch Support."
• •Product Description Snippet: "Tired of flimsy thongs that leave your feet aching? Archies are engineered with genuine arch support to keep you comfortable and supported, all day long. Feel the difference real design makes."
• •Facebook Ad Copy: "Say goodbye to foot pain and hello to happy feet! 👋 Archies Arch Support Thongs are loved by thousands for a reason. Click to find your perfect pair and experience the cloud-like comfort you deserve."