Brand Tone

Artistic & Crafted, Modern & Innovative, Confident & Assertive, Sophisticated & Elegant, Passionate & Evocative

Brand Values

• •Craftsmanship & Skill
• •Innovation & Originality
• •Transformation & Reinterpretation
• •Freedom & Aspiration
• •Connection & Inclusivity (in reach)

Best Practices

• •Emphasize Craftsmanship and Origin: Always highlight the artist's background as an award-winning metalworker and the handmade, artisanal quality of each piece. Use terms like "precision-crafted," "hand-finished," "artisanal."
• •Showcase the Unique Concept: Consistently refer to signature concepts like "Le Bateau" and explain the inspiration (freedom, pop culture, luxury). Use language that reflects innovation and originality, like "reimagined," "unique fusion," "distinctive style."
• •Maintain a Confident and Sophisticated Voice: Use strong verbs and assertive language. The tone should reflect the boldness of the art and its high-end appeal. Avoid overly casual or colloquial language unless a specific piece or campaign calls for a direct pop culture reference.
• •Tell the Story: Weave in the artist's journey and the "why not me?" moment to add depth and a human touch to the brand, resonating with passion and determination.
• •Use High-Quality Visuals with Evocative Descriptions: Since the art is highly visual, ensure all copy is paired with exceptional photography/videography. Descriptions should evoke the texture of the metal, the play of light, and the cultural references embedded in the work, enhancing the modern and sophisticated perception.

Social Perception

As a skilled French sculptor and designer with a distinct style, particularly known for his metal boat sculptures that often blend pop culture with luxury. The use of materials like mirror-polished stainless steel and detailed craftsmanship positions the art as high-quality and unique. The fusion of street art influences, pop art, and themes from geek culture with a sophisticated metal finish gives a contemporary, somewhat edgy appeal. Limited edition pieces and certificates of authenticity suggest an appeal to art collectors and enthusiasts looking for distinctive works.

Copy Examples

• •Arcanis Gallery: Where Metal Takes New Form. Discover the assertive elegance of Arcanis. Each sculpture, born from award-winning craftsmanship and a passion for transformative design, redefines the boundaries of metal art. Own a statement of innovation.
• •The "Le Bateau" Collection: Navigating Modern Artistry. Inspired by freedom, crafted with precision. Arcanis's signature "Le Bateau" series melds 90s nostalgia, geek culture, and luxury aesthetics into stunning, hand-finished metal sculptures. Embark on a unique artistic journey.
• •More Than Sculpture. It's a Statement. Arcanis Gallery presents art that speaks. With a bold fusion of industrial strength and artistic softness, these pieces are for those who appreciate audacious design and meticulous detail. Elevate your space with art that dares.
• •From Master Metalworker to Visionary Artist. The Arcanis journey is one of passion and precision. Witness the transformation of raw metal into intricate sculptures that capture cultural icons and timeless elegance. Experience the art of "why not me?"
• •Arcanis: The Intersection of Craft, Culture, and Cool. Handmade. Limited Edition. Unmistakably Arcanis. Explore sculptures that seamlessly blend the grit of street art with the polish of high design, creating iconic pieces for the discerning collector.