Brand Tone

Empathetic, Encouraging, Relatable, Conversational, Inspirational, Motivational, Confident, Quality-Focused, Playful, and Stylish

Brand Values

• •Self-Love and Self-Care
• •Empowerment of Women
• •Quality and Performance
• •Value/Affordability
• •Authenticity and Perseverance
• •Community and Connection
• •Faith

Best Practices

• •Balance Aspiration with Accessibility: Highlight the premium quality and stylish nature of the products while consistently reminding customers of the value and fair pricing.
• •Avoid jargon that might alienate, but don't shy away from confident claims about product benefits.
• •Stay Authentic and True to Core Values: Ensure all copy, from product descriptions to social media posts and blog articles, reflects the core values of self-love, empowerment, quality, and authenticity.
• •If faith is a component, consider how and where it’s appropriate to subtly integrate related inspirational messages, as seen on the website.
• •Maintain a consistent voice across all channels, reflecting the empathetic, encouraging, relatable, and confident tone of the brand.

Social Perception

Positive Customer Feedback, Influencer Collaborations, Aspirational yet Accessible, Supportive of Women

Copy Examples

• •Let's rise, together.
• •Aquilér Joy delivers premium, moisture-wicking, 4-way stretch activewear that performs like the top brands but costs 40-50% less.
• •Our pieces are made to make you look good, feel good, and own your day, your way.
• •Because when you feel good, you inspire others.
• •This look is hot! (Playful and Stylish)