Brand Tone

Sophisticated, elegant, and quality-focused. The tone should reflect a brand that values design, comfort, and international fashion.

Brand Values

• •Comfort
• •Health
• •Ergonomic Design
• •Quality
• •Fashion
• •Art
• •Delicacy
• •Avant-garde
• •Innovation

Best Practices

• •Highlight the brand's commitment to comfort, health, and ergonomic design.
• •Emphasize the brand's international presence and recognition, especially in fashion furniture.
• •Focus on the quality of materials, such as genuine leather, and the ease of assembly when mentioning specific products.
• •Incorporate keywords related to luxury, design, and innovation to attract the target audience.
• •Maintain a tone of sophistication and elegance, reflecting the brand's core values of fashion, art, delicacy, and avant-garde.

Social Perception

The brand is perceived as an international, high-quality furniture provider focused on comfort, design, and innovation, with a touch of luxury and sophistication.

Copy Examples

• •Experience the revolution in home furniture. THE WE STORY Furniture: where quality, comfort, and design converge.
• •THE WE STORY: Crafting comfortable and healthy designs with ergonomics in mind for 38 years.
• •Discover the international fashion furniture brand. Core values: fashion, art, delicacy, and avant-garde.
• •Indulge in the comfort and quality of THE WE STORY Genuine Leather Recliner Chair. Simple elegance, easy assembly.
• •aprilstory.ca: Your modern furniture wholesaler for Canada, USA, and Mexico. Creating direct-to-consumer experiences.