Brand Tone

Friendly and Approachable, Inspiring and Aspirational (in a relatable way), Helpful and Informative, Enthusiastic and Positive

Brand Values

• •Customer Focus
• •Quality and Curation
• •Style and Individuality
• •Community
• •Joy and Positivity

Best Practices

• •Use Warm and Inclusive Language: Employ words like "you," "we," "our community," "lovely," "discover," "inspire." Avoid overly formal or technical jargon.
• •Embrace Positivity and Enthusiasm: Let your passion for your products and customers shine through. Use exclamation points judiciously to convey genuine excitement.
• •Focus on the Customer's Benefit and Feeling: Frame descriptions and posts around how the product will make the customer feel or the solution it provides (e.g., "feel fabulous," "create a cozy haven").
• •Maintain a Conversational Style: Write as if you're talking to a friend. Ask questions to encourage engagement on social media.
• •Be Visually Consistent with Your Tone: Ensure that the imagery and graphics used alongside your copy reflect the same friendly, stylish, and inspiring vibe. The visual and written elements should work hand-in-hand.

Social Perception

A charming boutique, A source for stylish finds, Trustworthy and reliable (based on positive interactions), Community-oriented

Copy Examples

• •Hello sunshine! ☀️ Twirl into warmer days with our brand new 'Daisy Dream' midi dress. Effortlessly chic and oh-so-comfy, it's perfect for picnics, brunches, or just feeling fabulous. Come find your new favorite! #AprilsGardenStyle #NewArrival #SpringFashion #MidiDressLove #BoutiqueFinds
• •Ready to refresh your space? ✨ Our latest collection of cozy throws and unique accent pieces has just landed! Create a home you'll love spending time in. P.S. We love seeing how you style your April's Garden treasures – tag us! #AprilsGardenHome #HomeDecor #CozyVibes #ShopSmall #InteriorInspo
• •A Little Treat from April's Garden Just For You! 🌸
• •Add a touch of delicate sparkle to any outfit with our 'Starlight Pendant.' This beautifully crafted piece is simple enough for everyday wear yet elegant enough for special moments. It’s more than just a necklace; it’s a little reminder of your own unique shine. Treat yourself or someone special!
• •Bloom into the New Season! Discover fresh styles and joyful finds at April's Garden.