Brand Tone

Chic & Stylish, Youthful & Trendy, Eco-conscious & Ethical, Approachable & Aspiring, Proudly Colombian

Brand Values

• •Sustainability & Eco-consciousness
• •Quality & Craftsmanship
• •Style & Fashion-forwardness
• •Female Empowerment/Confidence
• •Colombian Heritage

Best Practices

• •Weave in Sustainability Naturally: Don't just state it; show it. Mention recycled materials or ethical production as part of the product's unique value, not just a footnote. (e.g., Crafted with innovative recycled fabrics that feel as good as they look.)
• •Embrace Colombian Roots with Pride: Use phrases that evoke the vibrancy and quality of Colombian craftsmanship. (e.g., Handcrafted in the heart of Colombia, Infused with Colombian sunshine.)
• •Speak to the "Eco-Chic" Consumer: Use language that is both stylish and mindful. Combine fashion-forward terms with words that convey consciousness and care for the planet. (e.g., Trend-setting designs with a green heart.)
• •Maintain a Youthful but Sophisticated Voice: Especially on platforms like TikTok and Instagram, keep the energy up with vibrant language and calls to adventure, but ensure the overall message aligns with a quality, stylish product.
• •Be Transparent and Informative (especially in FAQs/Product Details): While the overall tone is chic and aspiring, ensure practical information (like sizing, shipping, materials) is clear, honest, and easy to understand, as seen in their current FAQ. This builds trust, especially regarding their sizes run a little small note.

Social Perception

Positive Association with Sustainability, Fashionable & Desirable, Emerging International Presence, Niche Brand

Copy Examples

• •Headline: Dive into Style, Sustainably. Body: "Discover Applod: Artisan-crafted swimwear from Colombia, made with recycled materials for the eco-chic adventurer. Look stunning, feel good. #ApplodSwim #SustainableStyle" (Tone: Chic, Eco-conscious, Aspiring)
• •Headline: Your Vacation Vibe, Ethically Made. Body: "Handcrafted in Colombia, our vibrant bikinis are designed for sun-drenched days and unforgettable moments. Ethically produced, because we care. Shop the collection at applodstore.com. #ColombianSwim #EthicalFashion" (Tone: Youthful, Ethical, Proudly Colombian)
• •Headline: Consciously Crafted, Confidently Worn. Body: "Applod brings you swimwear that blends luxurious Italian textiles with recycled fabrics. Feel the quality, embrace the style. Find your perfect fit for your next escape. #EcoLuxury #Applod" (Tone: Stylish, Eco-conscious, Confident)
• •Headline: From Barranquilla with Love & Sunshine. Body: "Each Applod piece is handcrafted with passion in Colombia. We're bringing vibrant, sustainable swimwear to the world. Explore our new arrivals! #MadeInColombia #ResortWear" (Tone: Proudly Colombian, Youthful, Approaching)
• •Headline: Effortless Style. Conscious Choice. Body: "Look beyond the ordinary. Applod offers unique, ethically-made swimwear for the modern woman who values design and sustainability equally. Make a statement. #SustainableSwimwear #ApplodStore" (Tone: Chic, Ethical, Aspiring)