Brand Tone

Personal & Expressive, Passionate & Dedicated, Quality-Conscious & Transparent, Appreciative & Welcoming, Playful & Creative

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Integrity & Ethical Practices
• •Connection & Meaning
• •Customer Focus & Joy

Best Practices

• •Clearly communicate the quality of materials used, such as 'S925 sterling silver' and 'hypoallergenic materials'.
• •Showcase commitment to ethical practices by highlighting partnerships with ethical factories.
• •Use expressive and exploratory language to engage customers, such as 'explore,' 'discover,' 'unique,' and 'essence'.
• •Reinforce the brand’s personal touch by using words like 'beloved,' 'heart,' 'soul,' and 'joy'.
• •Emphasize transparency by openly discussing the craftsmanship and dedication behind each piece.

Social Perception

An emerging brand focused on unique designs with a need to establish trust by transparently highlighting quality and ethical practices.

Copy Examples

• •"APOM: A Part of Me - Jewelry that captures your individuality and allows you to carry art with you."
• •"We're thrilled to welcome you to the APOM family. Let us share the heart behind our journey and our dedication to you, which goes beyond jewelry."
• •"Explore our meticulously crafted pieces, made with S925 sterling silver and hypoallergenic materials, ensuring quality and comfort."
• •"Discover our 'Summer Fruity' collection and express your playful side with vibrant, unique designs."
• •"Our jewelry is more than an accessory; it's an extension of who you are, resonating with personal meaning and authentic self-expression."