Brand Tone

Caring and Empathetic, Professional and Trustworthy, Community-Oriented and Approachable, Respectful

Brand Values

• •Quality of Care
• •Dignity and Respect
• •Reliability and Trust
• •Professionalism
• •Individuality
• •Passion for Care

Best Practices

• •Always Prioritize Empathy: Use warm, understanding language. Acknowledge the challenges patients and their families might be facing. (e.g., "We understand...", "We're here to help you through...").
• •Be Clear and Informative: Avoid overly technical jargon. Explain services and procedures in a way that is easy for everyone to understand, reinforcing professionalism and trustworthiness.
• •Showcase the Human Element: Feature stories (with consent) or general scenarios that highlight the positive impact of the care team. Use words like "dedicated," "passionate," "heartfelt" when describing the team and their work.
• •Maintain a Respectful and Dignified Voice: Always refer to patients and their situations with utmost respect. Reinforce their autonomy and quality of life as key goals.
• •Ensure Regional Relevance: Continuously mention the specific service areas (Weilerswist, Erftstadt, Swisttal) to reinforce the local, community-focused nature of the service. This builds trust and a sense of accessibility.

Social Perception

Reliable local healthcare provider, Compassionate and dedicated team, Professional and competent service

Copy Examples

• •At home, yet perfectly cared for. ❤️ Our dedicated AplusM team in Weilerswist, Erftstadt, and Swisttal is here to support you and your loved ones with professional and heartfelt outpatient care. We listen, we care, we help – every single day. Learn more about our individual care services: [Link to website]
• •AplusM Care: Your Partner for Compassionate Outpatient Nursing. Experienced. Reliable. Always Close By.
• •Become part of a team that cares! AplusM Ambulanter Pflegedienst is looking for passionate nursing professionals (m/f/d) who believe in providing care with heart and expertise. Join us in making a difference in Weilerswist and surrounding areas.
• •Quality of Life, Supported with Dignity. AplusM Outpatient Care – Professional Support in Your Own Home.
• •Navigating care needs can be challenging. The AplusM team is here to provide not just medical support, but also a listening ear and a helping hand for families in Weilerswist, Erftstadt, and Swisttal. Your well-being is our priority.