Tono de Marca

Rebellious & Edgy, Playful & Energetic, Community-Focused (Web3 & Tribe), Aspirational & Modern, Confident & Bold

Valores de Marca

• •Authenticity & Purity
• •Freedom & Individuality
• •Community & Connection
• •Innovation & The Future
• •Sustainability & Responsibility
• •Health & Wellness (for the hard seltzer and water)

Mejores Prácticas

• •Embrace the "Primal & Playful" Voice: Consistently use strong, active verbs and a slightly rebellious, energetic, and sometimes humorous tone. Think "unleash," "reject," "join the tribe," "go APE." Avoid overly corporate or passive language.
• •Weave in the "Bingo the Ape" Narrative: Subtly reference the origin story and the brand's "why" – the desire for authenticity, rebellion against the mundane, and connection to nature/primal instincts. This adds depth and consistency.
• •Speak Directly to "The Tribe": Use inclusive language that fosters a sense of community ("we," "us," "your tribe"). Acknowledge the Web3 audience where appropriate with relevant terms, but ensure broader messages remain accessible.
• •Highlight Core Values Consistently: Whether it's purity, sustainability, innovation, or community, ensure these values are subtly (or overtly, when relevant) embedded in the messaging. For example, always mention "natural spring water" and "recyclable cans."
• •Stay Bold and Confident, Not Arrogant: The brand has a confident edge. Maintain this through assertive statements and a belief in the product's superiority, but balance it to avoid alienating potential customers. Focus on the *benefits* of this confidence (e.g., "We're confident this is the best tasting water because it's straight from nature").

Percepción Social

Within the Web3 Community: APE Beverages, particularly Ape Water, is perceived as an innovative brand that understands and caters to the Web3 culture. Broader Consumer Market (emerging): For those outside the Web3 space, the perception is still forming. Positive for Quality and Taste (Ape Water). Potential Confusion: The "Ape" branding, while strong, could be associated with various "Ape-themed" entities

Ejemplos de Copy

• •Tired of the plastic parade? So was Bingo. He found the truth in the wild, pure springs of Mount Shasta. Now it’s your turn. Ditch the mundane, hydrate with purpose. This isn't just water; it's an awakening. APE Water: Unleash Your Primal Thirst. #RejectBoringWater #JoinTheTribe #HydrateTheRevolution
• •Your body is a temple. Your planet, too. Fuel it with APE Water – 100% natural spring water, straight from Mount Shasta, packed with natural electrolytes. Infinitely recyclable cans, zero plastic, zero additives. Just pure, untamed hydration. Drink APE. Live Wild. Leave No Trace. #PureHydration #SustainableSipping #ApeApproved
• •The concrete jungle’s got nothing on our kind of wild. APE Beverages is crashing [Event Name]! Come find our tribe, grab an ice-cold APE, and let’s make some noise. Expect legendary drops, good vibes, and hydration that hits different. Get Ready to Go APE! #ApeTakeover #[EventHashtag] #Web3Water
• •Don't just sip the revolution, BE the revolution. Our APE Big Package isn't just naturally awesome Mt. Shasta spring water – it's your official tribe kit. Cooler, thermos, and enough pure hydration to fuel your escape from the ordinary. Gear Up. Drink Up. Ape Out. #ApeDrip #PrimalPower #NotJustWater
• •Weekends are too short for weak drinks. Unleash your animal instincts with APE Hard Seltzer. Low sugar, no gluten, all primal refreshment. Mango & Passionfruit or Forest Fruits – pick your wild. The Evolution of Party Starts Now. #APEHardSeltzer #UnleashIt #WeekendWarriorFuel