Brand Tone

Authentic and Proudly New Zealand, Customer-Focused and Friendly, Quality-Oriented, Story-Driven

Brand Values

• •Authenticity/New Zealand Identity
• •Customer Experience
• •Quality
• •Family & Community
• •Resilience and Adaptability

Best Practices

• •Emphasize "New Zealand Made": Consistently highlight the local origin of products to reinforce authenticity.
• •Tell the Story: Incorporate narratives about the products, their makers, or their connection to New Zealand culture and nature.
• •Use Welcoming and Friendly Language: Adopt a conversational and approachable tone, making customers feel valued.
• •Focus on Quality and Craftsmanship: Use descriptive words that convey the high standard of the products.
• •Maintain a Consistent Voice Across All Channels: Ensure that the language used on the website, social media, and in-store communications aligns with the established brand tone.

Social Perception

Positive: Reliable source for a wide variety of New Zealand souvenirs and gifts. Trusted: Reputation for trustworthy products.

Copy Examples

• •Headline: Take a Piece of Aotearoa Home. Discover authentic New Zealand treasures at Aotea Gifts.
• •Social Media Post: From our family to yours, we bring you the heart of New Zealand. Explore handcrafted gifts and unique finds that tell a story. #AoteaGifts #NZMade #SupportLocal
• •Product Description Snippet (for a Manuka Honey product): Pure, potent, and proudly New Zealand. Experience the natural goodness of our locally sourced Manuka Honey – a true taste of Aotearoa's pristine landscapes.
• •About Us Snippet: For over 45 years, Aotea Gifts has been sharing the best of New Zealand with the world. We're passionate about quality, authentic Kiwi craftsmanship, and helping you find the perfect memory to cherish.
• •Email Subject Line: Unwrap New Zealand: Unique Gifts & Stories Inside!