Brand Tone

Professional & Expert, Eco-Conscious & Ethical, Luxurious & High-Performance, Approachable & Empowering, Innovative

Brand Values

• •Sustainability & Environmental Responsibility
• •High Quality & Performance
• •Natural & Ethical Ingredients
• •Customer Well-being & Confidence
• •Canadian Identity
• •Innovation
• •Inclusivity

Best Practices

• •Highlight Canadian Roots & Eco-Innovation: Regularly mention 'Proudly Canadian-made' and the benefits of the unique 'Flexi-Pouch' packaging.
• •Use Sensory & Benefit-Driven Language: Describe the 'AOB Signature Scent' and the tangible results users can expect.
• •Maintain an Empowering & Inclusive Voice: Address customers with encouraging language and ensure messaging reflects that products are designed for 'all hair types'.
• •Be Transparent & Educational: Clearly communicate the 'free-from' qualities and the benefits of key ingredients.
• •Showcase Expertise: Leverage the founder's background as a celebrity hairstylist to build trust and authority.

Social Perception

Trusted & Effective, Eco-Friendly & Conscious Choice, Premium Quality, Innovative & Modern

Copy Examples

• •More Than Just Haircare, It's a Lifestyle.
• •AOB Products: Where high performance meets eco-conscious values.
• •Join us in redefining beauty with products that are luxurious, sustainable, and unapologetically Canadian.
• •Squeeze Every Last Drop with our innovative Flexi-Pouch!
• •Experience salon-quality results at home with our naturally-derived formulas.