Brand Tone

Passionate & Ethical, Informative & Reassuring, Friendly & Approachable, Caring & Health-Conscious

Brand Values

• •Veganism & Animal Welfare
• •Health & Nutrition
• •Sustainability & Planet-Friendliness
• •Quality & Natural Ingredients
• •Customer Trust & Transparency

Best Practices

• •Always Lead with Compassion: Frame product benefits not just in terms of pet health, but also in the context of kindness to animals and the environment.
• •Educate and Reassure: Proactively address potential concerns about vegan pet diets with factual, positive information, referencing nutritional completeness and health benefits.
• •Use Inclusive, Community-Focused Language: Foster a sense of belonging by using terms like "our family," "fellow dog lovers," and by encouraging interaction and sharing of experiences.
• •Highlight Health and Vitality: Focus on positive outcomes – energy, shiny coats, resolved health issues – using vibrant and positive language.
• •Maintain Transparency: Be open about ingredients, sourcing (where appropriate and positive, e.g., "Proudly Made in Canada" for V-Planet), and share real customer experiences to build trust.

Social Perception

Trusted by Vegan Pet Owners, Effective for Pet Health Issues, Good Quality Products & Service, Ethical Choice

Copy Examples

• •Headline: Nourish Your Best Friend, Protect Our Planet. Discover the Goodness of Vegan Dog Food. Body: At Anything Vegan, we believe that a compassionate lifestyle extends to every member of our family. Our carefully selected range of 100% plant-based pet food offers complete nutrition for a thriving, happy dog and a healthier Earth. Make the switch your furry friend will love you for!
• •Headline: Sensitive Tummy? Itchy Skin? See the V-Planet Difference! Body: Tired of mystery ingredients and recurring vet visits? Our V-Planet vegan dog food is crafted with hypoallergenic, natural ingredients, free from common irritants like soy, corn, and wheat. Join thousands of Aussie dogs enjoying better digestion, shinier coats, and boundless energy. Because a healthy pup is a happy pup!
• •Headline: More Than Just Food, It's a Movement. Welcome to the Anything Vegan Family. Body: Being vegan isn't just what *we* eat, it's about making conscious choices for a kinder world. As fellow dog lovers and vegans, we're here to support you with premium, cruelty-free nutrition for your companion. Explore our story, read our 'Dog Diaries,' and connect with a community that cares.
• •Headline: Fuel Their Play the Plant-Powered Way! Deliciously Vegan, Packed with Goodness. Body: Who says vegan can't be delicious? Our V-Planet kibble and tasty treats are pooch-tested and enthusiastically approved! Packed with 24% protein and all the essential nutrients, it’s the healthy, kindest choice to keep those tails wagging all day long.
• •Headline: Ethical Choices, Happy Paws. Shop Australia's Favourite Vegan Pet Store. Body: From sustainable poop bags to nourishing shampoos and vet-approved vegan food, Anything Vegan is your trusted source for ethical pet care. We're committed to quality, transparency, and the well-being of your pets and our planet. Because every wagging tail deserves the best.