Brand Tone

Enthusiastic & Inspiring, Informative & Helpful, Trustworthy & Reliable, Value-Oriented, Direct & Sales-Oriented

Brand Values

• •Quality
• •Variety & comprehensiveness
• •Customer Satisfaction
• •Accessibility & Practicality
• •Tradition & Experience
• •Global Connection (Marketplace aspect)

Best Practices

• •Be Passionate about Possibility: Use enthusiastic and inspiring language that speaks to the creative potential of the products. Words like "unleash," "transform," "imagine," "inspire," "create" work well.
• •Emphasize Quality and Value Confidently: Clearly communicate the high quality of the materials and the competitive pricing. Don't shy away from terms like "premium," "impressive quality," alongside "factory price," or "affordable."
• •Maintain a Helpful and Approachable Stance: Offer advice, answer questions clearly, and make the customer feel supported. Ensure contact information and support channels are easily accessible.
• •Build Trust Through Transparency: Clearly state shipping policies, payment security, and years of experience to reinforce reliability. Highlight the marketplace's commitment to quality and safety.
• •Speak Directly to the Brazilian Creative Community: Use language that resonates with Brazilian crafters and decorators. Highlight "Enviamos para todo Brasil" and connect with local crafting culture where appropriate (e.g., mentioning specific craft types popular in Brazil if applicable).

Social Perception

Positive for Quality and Service, Go-To Source for Fabrics, Reliable & Established, Focused on the Brazilian Market

Copy Examples

• •✨ Unleash your creativity! ✨ Our new [Fabric Name/Type, e.g., Velvet Cotelê] collection just landed, bursting with [mention colors/patterns, e.g., rich jewel tones and intricate florals]! Perfect for transforming that armchair or crafting stunning cushions. Quality you can feel, at prices you'll love. Tap the link in bio to explore! #AntuarteTecidos #NewCollection #FabricLove #DIYDecor #BrazilianMade
• •Over 17 Years of Inspiring Homes. Antuarte: Your Destination for Premium Fabrics & Decoration. Factory Prices, Express Shipping Across Brazil. Shop Now & Create!
• •Subject: Get Inspired! Your Next Project Starts with Antuarte Fabrics. Hi [Customer Name], imagine the possibilities! From vibrant Jacquards to luxurious Suedes, find the perfect fabric to bring your creative visions to life. With over 8,000 varieties, your masterpiece awaits. Plus, enjoy [mention current offer, e.g., 10% off your first order]! Explore our collections: [Link]
• •Dreaming of a home makeover? Antuarte offers an incredible selection of high-quality fabrics and decoration items, shipped directly to you anywhere in Brazil! For over 17 years, we've been the trusted choice for artisans and decorators. Discover unique textures and designs. Visit Antuarte today!
• •Experience the Antuarte difference with our [Product Name]. Crafted for beauty and durability, this [fabric type] offers exceptional quality at a factory-direct price. Perfect for [mention uses], it’s an investment in style that will last. Add to cart and start creating with confidence!