Brand Tone

Passionate, Proud/Confident, Practical/Solution-Oriented, Respectful, Community-Oriented, Direct and Informative

Brand Values

• •Quality Craftsmanship
• •American Made
• •Passion for Hunting/Outdoors
• •Respect for the Trophy
• •Innovation/Problem Solving
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., passionate, expert, down-to-earth, respectful), along with do's and don'ts. Share this with anyone creating content.
• •Understand Your Audience Deeply: Speak their language. Use terminology and address concerns that resonate with hunters and outdoor enthusiasts who value their trophies.
• •Focus on "Why" Not Just "What": Connect with the passion behind hunting and trophy display. It’s not just about metal and plastic; it's about memories, achievement, and respect for the animal.
• •Show, Don't Just Tell: Instead of saying "high quality," describe the materials or the craftsmanship. Use customer testimonials or images from the "Trophy Room" to demonstrate the product's impact.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, in any email communication, product descriptions, and (if developed) social media and advertising. This builds brand recognition and trust.

Social Perception

Appreciation for Quality and Design, Desire for Practicality, Pride in Display, Aesthetic Sensibility, Community and Shared Passion

Copy Examples

• •Headline: Honor Your Hunt. Display with Pride. Body: Your trophy tells a story. Our American-made antler racks provide the perfect, stylish stage for that story to be told. Crafted for durability and designed for a modern aesthetic, give your achievement the showcase it deserves.
• •Product Focus: The Panel by AntlerRACK: Simple. Solid. Striking. Body: No more complicated setups. The Panel offers a sleek, easy-to-install solution for your European mounts. Engineered for strength, designed for a clean look. Get your trophy on the wall and looking its best, effortlessly.
• •Benefit-Oriented: Transform Your Space. Showcase Your Passion. Body: Your passion for the hunt is part of who you are. Our display systems integrate seamlessly into your home, turning your prized antlers into a focal point of pride and conversation. Quality that lasts, design that impresses.
• •Community/Story Angle: Join the AntlerRACK Trophy Room. Body: Every hunter has a story. We’re building a community that celebrates those moments. Share your success displayed on an AntlerRACK system and inspire fellow enthusiasts. Built by hunters, for hunters.
• •Quality/Value Proposition: Invest in the Best View for Your Buck (or Bull). Body: Don’t let your hard-earned trophy gather dust. AntlerRACK displays are crafted from high-quality materials right here in the USA, ensuring your antlers are showcased securely and impressively for years to come. It’s not just a rack; it’s the final piece of your hunting legacy.