Brand Tone

Authentic, Heritage-Driven, Natural, Healthy, Refreshing, Thirst-Quenching, Versatile, Modernizing, Friendly, Approachable, Proudly French

Brand Values

• •Tradition & Know-How
• •Naturalness
• •Health & Well-being
• •Quality
• •Eco-Responsibility
• •Authenticity
• •Innovation
• •Pleasure & Taste

Best Practices

• •Embrace the Heritage: Consistently weave in the brand's rich history (since 1898) and French origin, as this is a unique differentiator and builds trust. Mention the founder's original vision when relevant.
• •Spotlight Naturalness & Health: Always emphasize the natural, plant-based ingredients and the benefits of sugar-free or no-added-sugar options. This caters to the health-conscious consumer.
• •Balance Tradition with Modernity: While honoring the past, showcase innovation through new flavors, organic lines, and versatile uses (cocktails, cooking, hot drinks). This keeps the brand relevant.
• •Maintain an Authentic & Approachable Voice: Whether nostalgic or playful, the tone should always feel genuine and relatable. Engage with the community, share user-generated content, and tell stories.
• •Visually Reinforce Values: Ensure all visual content (photography, videography, packaging) aligns with the brand values – natural, refreshing, quality, and a touch of French elegance or heritage.

Social Perception

Nostalgic Icon, Trusted & Established, Healthy Alternative, Economical & Practical, Uniquely Flavored, Rediscovery & Modern Appeal, Eco-Conscious Choice

Copy Examples

• •Antésite: Since 1898, Naturally Quenching Your Thirst. Rediscover the authentic taste of tradition. Crafted from nature's finest plant extracts, Antésite offers a refreshing experience, a legacy of French know-how in every drop. Pure pleasure, timeless taste.
• •Sip Smarter, Not Sweeter. Looking for a burst of flavor without the sugar? Antésite’s vibrant concentrates transform your water into a delicious, guilt-free refreshment. Naturally sugar-free, naturally you.
• •From Our Roots to Your Ritual. For over a century, Antésite has been artfully extracting the essence of plants. Explore our heritage licorice or delight in our new organic fruit and floral infusions. A drop is all it takes to create your moment.
• •Antésite: More Than Just a Drink, It’s a French Art de Vivre. Infuse your day with the spirit of France. Whether in a cool glass of water, a warming tea, or a creative cocktail, Antésite brings natural joy and a touch of eco-conscious elegance to your table.
• •Shake Up Your Hydration! Tired of plain water? Unleash a world of flavor with Antésite! From zingy citrus to comforting classics, our concentrates are your secret weapon for delicious, healthy hydration all day long. What will you create today?